...
Word Count: see the official Word Count documentation
Publication Location: Online blogs
Meta Data: Please see the official Content Accompaniment documentation
Header (title of the piece) uses H1 (#); subheaders use H2s (##)
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. The focus is to sell the experience, not the product.
Common topics:
...
Dealer Info Pages
With custom pages, content writers will be creating content for informational parts of the dealership website. Instead of talking about products (like in articles and pagefooters), these pages will talk about the dealership itself. There are various types of Custom Pages listed below:
...