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The complete explanation of title tags best practices can be found in the On-Site Optimization Best Practices document. The most important details to keep in mind are:
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Pagefooter and content piece title tags should use the following template:
“Primary Keyword for Sale” | Primary Target Location(s) | Additional Keyword Variant (if space allows)
Example: RVs For Sale | Billings, MT | RV Dealership
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Article title tags should use the following template:
Shortest Possible Version of Topic (must include primary keyword) | Primary Target Location(s) | Additional Keyword Variant (if space allows)
Example: Boat Maintenance | San Diego, CA | Boats For Sale
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Title tags must employ title case rules.
Note: The “For” in “Product For Sale” must be capitalized.
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The Additional Keyword Variant should not be included if it exceeds the limit of 500 pixels.
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You can find guidelines for their length at the beginning of the document, and formats/examples of title tags for every type of page. Simply navigate using the side bar doc outline to find the one you need.
BULLETED TEXT
When writing bulleted text:
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Quick-View Capitalization Chart for Short Words in Headings:
Uppercase | Lowercase | ||
Are | That | a | in |
As | This | an | of |
Be | Up | and | on |
If | Who | at | or |
Is | Whom | but | the |
So | Your | by | to |
Than | Near | for | vs. |
from | with | ||
FILE NAMES
All LeadVenture content is organized in Google Drive. Each dealer has their own folder within alphabetized folders. The file names of each document are standardized in order to keep dealers’ content organized, starting with the dealer’s name in all cases. Check out this guide to creating file names to learn more about this system.
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