LeadVenture is a digital marketing company with many brands under its umbrella, including Dealer Spike and ARI. While all brands offer something a little different for our customers, we work together to share knowledge and improve efficiency.

You have joined either Dealer Spike or ARI. Each brand has its own team of writers, and you’ll notice the work is very similar, which is why we still work closely together. You may even find yourself jumping to the other team to help with the workload.

The entire Digital Marketing team can be found on this organization chart. You likely won’t need to interact with many of the people listed, but it can still be helpful information to have.

You can also find this link in the Kickback Sheet on your monthly tracker.

The Content Team interacts with the SEO team on a regular basis. The SEO reps are in charge of creating monthly requests and curating keyword lists that drive each client’s SEO campaign.

You can find the full list of SEO reps on the organization chart or in the Kickback Sheet on your monthly tracker.

Our QA team assumes many responsibilities, including copy editors. They may screen some or all of your content for basic errors and let you know when larger sections require revisions. Our teams work closely together to establish best practices and create the best possible content for the clients. In fact, you’ll find a separate Teams chat reserved just for QA and Content. Our QA team assumes many responsibilities, including copy editors. They may screen some or all of your content for basic errors and let you know when larger sections require revisions. Our teams work closely together to establish best practices and create the best possible content for the clients. In fact, you’ll find a separate Teams chat reserved just for QA and Content.

Our Juniper team, based out of La Paz, Mexico, offers support for teams across most Digital Marketing teams, including Content. They’re primary role in the content process is to published fully written and approved content onto the clients' websites.

While you likely won’t interact directly with them, you can find their names and titles in the organization chart, linked in the Kickback Sheet of your monthly tracker.

We don’t expect any new writer to hit the ground running. While you’ll be coming with in essential writing skills, you may be significantly less familiar with the products you’ll be writing about. That’s okay! We didn’t hire you to be an expert in telehandlers. We hired you because you’re a strong writer with excellent resource literacy skills. Those will come in handy while you work at LeadVenture.

Keep in mind that while you’re a gifted writer, there’s a lot to learn at this job! There are a lot of products to familiarize yourself with and picking up the work may not be as easy as it seems. It’ll take time to adjust and eventually you’ll find it’ll get easier. Until then, don’t be afraid to ask for help and take this time to learn everything you can. The more foundational knowledge you gather in your first month, the easier it’ll be to pick up some of the harder pieces down the road.

In your first live training session, you’ll get an overview of the full content fulfillment process. It’s helpful to know the context of the big picture, but rest assured - you aren’t expected to memorize everything right away and you will later get an in-depth training for each step of the process.

You’ll be trained on one step of the process, do it for a while, and then get trained on another step in the process, do it for a while - until eventually you are doing the full process on your own!

A powersports vehicle typically refers to a small motorized vehicle on four wheels that is designed to be ridden over rough terrain, rather than paved roads, although some dealers may group snowmobiles and motorcycles into this category. The powersports vehicles that Leadventure most often write about include all-terrain vehicles (ATVs, known as quads or four-wheelers) and utility terrain vehicles (UTVs, also known as side-by-sides).

ATVs are ridden more like a motorcycle, with a seat the rider straddles and handlebars for steering. UTVs are operated more like a passenger vehicle, with bench or bucket seats and a steering wheel with gas and brake pedals.

The most frequent use for powersports vehicles is as a means of recreational off-roading in special areas designed for the use of such vehicles, but they can also be used by hunters, farmers, construction workers, and other professionals as a means of transportation in areas without pavement or asphalt to drive on.

A motorcycle is a motorized two-wheeled vehicle designed to be ridden by one or two passengers at a time. Motorcycles were invented when a motor was placed on a standard bicycle at the end of the 19th century, and they have become much more powerful and varied since then.

Motorcycles are operated using handlebars and a throttle, and are ridden straddle-style. They can achieve high speeds similar to a passenger car or truck, so they may be ridden on highways, interstates, and other busy roads.

Motorcycles come in several types, including dirt bikes, touring motorcycles, and cruisers.

A recreational vehicle (RV) is a type of large vehicle or trailer which contains living accommodations within it. The living accommodations will typically include at least one bed (either in the form of a mattress and box spring or modular furniture that can be folded into a cot), storage areas, a bathroom, a kitchen or kitchenette, and a living room or den area, although the specific accommodations will vary by size.

RVs are designed to be used by people for traveling, typically to special campgrounds that contain the necessary power and water hook-ups and other facilities that RV owners might need while they're camping. People also use RVs to travel to tourist destinations or to visit friends and family, as they may be parked almost anywhere they can fit and are legally permitted to be.

A recreational vehicle can be either a towable trailer (which gets connected to a tow vehicle, which takes it to the destination) or a self-contained motorhome (which comes with its own engine, letting the owner simply hop into the driver’s seat and drive to the destination).

Our marine vehicle deals primarily with boats and personal watercraft.

A boat is a means of transportation that is specifically designed to be used on the water. Boats can be very small and simple, such as rafts or canoes, or they can be very elaborate and large, like yachts.

The boats written about at Leadventure are usually mid-sized motorboats that can seat anywhere from two to ten passengers and they may have an enclosed cabin or be entirely open to the air or have a canopy top. They are operated from the helm with a steering wheel and various controls. Our team almost never writes about human-powered boats such as rowboats or rafts.

A personal watercraft is similar to a boat, in that it is motorized and designed for usage on a body of water. However, personal watercraft (the singular and plural terms are the same) are smaller than most boats and are ridden more like a motorcycle, with a seat that the rider straddles and a set of handlebars and a throttle for power. There are also models that are ridden while the rider stands on a small platform, with no seat.

The engine of a personal watercraft usually sucks up water and forces it out the rear of the craft, which propels the craft forward. These crafts are always open to the air, and they seat anywhere from one to four passengers at a time, with a little space for cargo.

Some models have a swim platform to allow users to enter and exit the water from the personal watercraft. Most personal watercraft are used for recreational riding, but some models are used by rescue crews and patrol units to assist swimmers, boaters, and other people in and around a body of water.

CAVEAT: Many people refer to a personal watercraft as a "jet ski," but this term is actually a registered trademark for the PWC manufactured by Kawasaki. Never use the term "jet ski" unless it is properly trademarked and specifically referencing the PWC manufactured by Kawasaki.

Our trailer vertical includes a variety of trailer types, but there are two broad terms that come up the most: cargo trailer and utility trailer.

A cargo trailer (also known as an enclosed trailer) is a towed metal enclosure on wheels that has a rear gate or set of doors for access. Cargo trailers are hitched up to a standard car or truck and used to carry items that are too large to be carried in a passenger vehicle. Cargo trailers are used by everyday people, as well as small businesses, for hauling many types of items.

A utility trailer (also known as an open trailer or flatbed trailer) usually refers to a large metal base on wheels that is hitched up to and towed by a passenger car or truck. Usually, open and flatbed trailers are considered to be "utility" trailers, with low walls and a low gate at the rear. There may be a ramp that can be attached or extended to allow for easy loading of cargo. Utility trailers transport materials and items that do not fit in a standard passenger car or pickup truck. They may be used by everyday people, businesses, and various industries.

Our equipment vertical mostly deals with construction equipment, farm equipment, and outdoor power equipment.

Construction equipment (also known as heavy equipment) is any type of large, engine-powered, human-controlled machine used as a means of constructing buildings, roads, or other structures. These machines are made of metal and are often very expensive and complex, requiring specific training to be used correctly.

Farm equipment (also known as agricultural equipment) refers to the heavy engine-powered machines that are used on farm and ranch operations for the cultivation and harvesting of crops and tending of livestock. There are many different types of farm equipment, and they are usually large and heavy machines that are not dissimilar to construction equipment. In fact, some construction equipment may be used on farms and vice versa. It is important to determine which types of machines a dealer carries (such as tractors) so that you can write about them specifically.

Outdoor power equipment (also known as lawn equipment, yard equipment, or power equipment) refers to small and medium motorized machines that are typically used for construction, lawn care, gardening, landscaping, and other rigorous outdoor tasks. Many of these machines are handheld by the operator and they require great care and attention to safety when in use to avoid injury. Some types of outdoor power equipment, like riding mowers, may be ridden instead of held or pushed by the operator.

Our vehicle vertical deals mostly with commercial trucks, but occasionally will deal with personal/commuter vehicles (like an SUV or pickup truck).

A commercial truck (also known as a semi-truck or heavy-duty truck) is a very large type of motorized vehicle that requires specific licensing and training to operate, as it is significantly larger and harder to drive than an average passenger car or pickup truck. Commercial trucks are usually semi trucks, with a spacious driving cab that is high off the ground and a hitch to which various types of towed trailers may be hitched, including enclosed or open trailers. Commercial trucks travel over long distances and carry bulk cargo and big items that would be difficult or time-consuming to transport in another fashion. Box trucks and reefer trucks are subsets of this category. Commercial trucks are separated by their weight limits into 8 classes (Wikipedia chart).

A golf cart is a small type of vehicle that is either powered by a gas or electric engine, and it is typically not street-legal (meaning that it is not meant to be used in the same ways that a standard passenger car is used). These small vehicles are open to the air with a simple hard top and they have seating for two to eight passengers. The steering mechanism and controls are simpler than a car's controls.

Golf carts are mainly used on golf courses as a means of transport for people playing golf, but some people use them in gated communities, on campuses, in buildings, and on private property for transportation of people and small amounts of cargo. Some models may be converted for use on streets, but golf carts can't go faster than around 25 miles per hour (40 kilometers per hour), so you would never see them on a highway or major thoroughfare.

Up-for-Grabs (or UFG) pieces have already been written, but are not currently live on a dealer’s website.

Usually, it’s because a dealer eventually cancelled their contract with us. Since LeadVenture owns the copyright to the content we create, our team can repurpose these pieces for another dealer.

Some of the pieces were written by 3rd party freelancers and vary in their quality (and have a different format for headers, which will need to be changed to match our format).

If you’re curious, here is a snapshot of the overall process. The bolded parts are the steps that you are doing, the other steps are handled for you by the Content Team Trainer.

1. Pick a topic that both fits the keyword request and has not been covered yet for that dealer

2. Pick a resource for fulfilling that content request (Up-for-Grabs, AI, or writing it)

3. Create the content document

   1. For Up-for-Grabs content, this means moving the piece out of the Up-for-Grabs folder and into the dealer’s folder. For AI/writer made content, this means making a document in the dealer folder.

   2. Update the file name to fit our file naming process

4. Create the content

   1. For Up-for-Grabs, this means editing and adding to the UFG piece in your column.

   2. For AI content, this means putting information into the AI, fact checking what it creates, and editing what it creates.

   3. For rewrites, this means writing the piece from start to finish yourself.

5. Submit the Content

   1. Use the Trello template to submit the top half of the request

      1. For articles only, use the Trello template to submit the meta data

   2. Record the content in the dealer’s Work Done Import tab

      1. How to Find the dealer’s spreadsheet

         1. Sometimes, this spreadsheet is already uploaded onto the Trello card. It’ll be located in the middle of the card: under the “Custom Fields” section and above the “Activity” section where you leave your comments. It’ll be in the “Google Drive” section. It may have a name (like Dealer Spreadsheet) or it may just be a URL.

         2. If the spreadsheet isn’t attached to the Trello card, you can search the drive for it. I usually just copy and paste the dealer name from the top of the Trello card. Usually, the dealer spreadsheet will pop up among the first few search results. If all you see is a long list of Google Documents (the various articles and pagefooters written for the dealer), you can filter the search results by file type and click “spreadsheet”, then it should pop up.

      2. Once you open the dealer’s spreadsheet, find the “Work Done Import” tab.

      3. Then, find the corresponding month’s row. If the content request is for February, for example, find the February row.

      4. Scroll over to the column that says “Content Google Doc Link”.

      5. Paste the URL to the document (you can also hyperlink the keyword, such as “motorcycle” or “boat benefits”, but it’s not required).

   3. Send it onto the next stage

      1. During training, that’s to the Madison In-Progress column. Once you are done with training, you’ll send it on to QA.

If you’re curious, here is a snapshot of the overall process. The bolded parts are the steps that you are doing, the other steps are handled for you by the Content Team Trainer.

1. Pick a topic that both fits the keyword request and has not been covered yet for that dealer

2. Pick a resource for fulfilling that content request (Up-for-Grabs, AI, or writing it)

3. Create the content document

   1. For Up-for-Grabs content, this means moving the piece out of the Up-for-Grabs folder and into the dealer’s folder. For AI/writer made content, this means making a document in the dealer folder.

   2. Update the file name to fit our file naming process

4. Create the content

   1. For Up-for-Grabs, this means editing and adding to the UFG piece in your column.

   2. For AI content, this means putting information into the AI, fact checking what it creates, and editing what it creates.

   3. For rewrites, this means writing the piece from start to finish yourself.

5. Submit the Content

   1. Use the Trello template to submit the top half of the request

      1. For articles only, use the Trello template to submit the meta data

   2. Record the content in the dealer’s Work Done Import tab

   3. Send it onto the next stage

These are topics that a previous writer already researched and wrote for one of our dealers. There’s no need to reinvent the wheel here and do all that same research again! Instead, you can use the content they created as your research resource while you make a brand-new original piece of content for the dealer.

If you’re curious, here is a snapshot of the overall process. The bolded parts are the steps that you are doing, the other steps are handled for you by the Content Team Trainer.

1. Pick a topic that both fits the keyword request and has not been covered yet for that dealer

2. Pick a resource for fulfilling that content request (Up-for-Grabs, AI, or writing it)

3. Create the content document

   1. For Up-for-Grabs content, this means moving the piece out of the Up-for-Grabs folder and into the dealer’s folder. For AI/writer made content, this means making a document in the dealer folder.

   2. Update the file name to fit our file naming process

4. Create the content

   1. For Up-for-Grabs, this means editing and adding to the UFG piece in your column. For AI content, this means putting information into the AI, fact checking what it creates, and editing what it creates. For writer content, this means writing the piece from start to finish yourself.

5. Submit the Content

   1. Use the Trello template to submit the top half of the request

      1. For articles only, use the Trello template to submit the meta data

   2. Record the content in the dealer’s Work Done Import tab

   3. Send it onto the next stage

      1. During training, that’s to the Madison In-Progress column. Once you are done with training, you’ll send it on to QA.