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Word Count: 250 words
Publication Location: Bottom of inventory list page (ILP)
Header uses H2s (##) and subheader uses H3s (###)
Even though the H2 will not be the title of the document, treat it as the title of the piece, as the pagefooter is not published directly beneath the featured banner.
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. The primary focus is to sell the product listed in the ILP.
Common topics:
Inappropriate Topics:
Tertiary subjects
Ex: Cleaning your ATV
Ex: Motorcycle maintenance
Content that won’t hit the word count
Content that could cannibalize future ILPs
Articles
Word Count: 450 250 words* (Except ARI silver clients: these should be 200-300 words)
Publication Location: Online blogs
Header uses H1s (#) and subheaders use H2s (##)
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. The focus is to sell the experience, not the product.
Common topics:
Inappropriate topics
Any topic the writer deems informatively insufficient, topically inappropriate, or otherwise unfit to become an article.
Common example: Requesting a topic that is out of season
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