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Word Count: 450 words (Except ARI silver clients: these should be 200-300 words)
Publication Location: Online blogs
Header uses H1s (#) and subheaders use H2s (##)
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. The focus is to sell the experience, not the product.
Common topics:
Inappropriate topics
Any topic the writer deems informatively insufficient, topically inappropriate, or otherwise unfit to become an article.
Common example: Requesting a topic that is out of season
ARI Only
Content Piece 1 & 2 (aka “Intros”)
Word Count: 150 words
Publication Location: Essentials Pages or Services Pages
Content Piece 1 & 2 uses H2s (##)
Content Focus: These Content Pieces serve as an introduction to a particular product, providing engaging context, an explanation of what the product is and does, and who benefits, along with any other relevant topics to present the product.
Note: These were once called “Intros” and are still referred to as such in the Content History Sheet.
Content Piece 4 or Higher (aka “Product Buckets”)
Word Count: 2-3 sentences minimum
Publication Location: Essentials Pages or Services Pages
These Content Pieces use H3s (###)
Content Focus: These Content Pieces often take a larger focus and break it down by model, type, etc. Each one must be described succinctly and engagingly to encourage shoppers to explore further.
Common Topics:
Note: These were once called “product buckets” and are still referred to as such in the Content History Sheet
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