Page Comparison

...

Expand

title	Step 1: Log in to google.analytics.4.editor@leadventure.com

Access the new GA4 editor profile with the credentials provided in PasswordState.

Info
If you do not have this profile ask your lead for credentials/access.

Image Added

Expand

title	Step 2: Analytics property admin panel

Go to the bottom-left corner of the Analytics page and click on Admin.
Image Added
And as in GA3, use the two columns to search for the property you’ll be configuring. In the first column search for the account where the property is (in this example I’ll be using a Dealer Spike client but this process should remain the same for every BU).
Image Added

Expand

title	Step 3: Google Ads Linking

Navigate to the bottom of the second column ‘Property’, there you’ll find various products to link to the property. Click on Google Ads Links.
Image Added
Now this will take you to the current Google Ads campaigns currently connected, if this is the first one the table of links will be empty.
Image Added
Click on the blue Link button in the top right to start this process. Immediately after you’ll be asked to choose a Google Ads account, click on the “Choose Google Ads accounts” link.
Image Added
In this next step use the search bar at the top to look for the name of the account you will connect. Mark the check box in the left for the correct one and then click on Confirm in the top right.
Image Added
After confirming your selection click on Next.
Image Added
This will take you to the settings, do not change anything here and just click on Next again.
Image Added
And finally, click on Submit to create the link.
Image Added
As a result, you should get a green “Link Created” text.
Image Added

When searching for a Google Ads account from other BU’s some campaigns might hide under some folders.

Expand

title	Step 4: Conversion Importing

Info
After linking GA4 to Ads it might take up to 24 hours for conversions to show up in Ads.

Once you created the link between GA4 and Ads you can start importing conversions on Ads. Log in to Google Ads and use the search function in the top left to look for the campaign you will import conversions to.
Image Added
Under the Tool and Settings>Measurement options in the top-left click on Conversions.
Image Added
This will take you to the summary of current conversions for this campaign, click on the blue +New conversion action button to add the conversions from your GA4 property.
Image Added
Select the Import option. Then select the Google Analytics 4 properties source and inside it click on the web option. Click on continue.
Image Added
And as the final step, Google Ads will show you the 3 conversions setup for the GA4 property, enable all of them and click on Import and continue.
Image Added
The final message confirming the import should look something like this:
Image Added