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This section will highlight each slide of the report to showcase the different metrics that are displayed. Reviewing the report data prior to the call can help you establish a narrative to deliver to the client. Some key questions to consider are:
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Time Frame: Last 30 days Source: Google Search Console Definition: To receive an impression, a link to the website must appear on the current search results page, even if the item is not scrolled into view. Benefit: If you’re getting more impressions, search engines are choosing to show your website more often. |
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Time Frame: Last 30 days Source: Google Analytics Definition: This metric refers to the total number of organic users that visited your website over the last 30 days. Benefit: The more visitors that visit the site, the more leads/sales opportunities there are. |
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Time Frame: Last 30 days Source: Google Analytics Definition: This metric refers to when users submit an event, such as filling out a service request, on-site. Benefit: When a user submits a lead, this indicates high interest in inventory or services, which can lead to a sale. Leads include:
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Time Frame: Last 30 days Source: Google Search Console Definition: This is a list of the keyword searches that potential customers typed in and then clicked on over the last 30 days. CTR stands for Click Through Rate and is a formula of impressions divided by clicks. This indicates the percentage of users who clicked into a website from an organic search result. The standard is between 3% - 4%. Anything above this range indicates . |
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Time Frame: Last 90 days Source: Keyword Tracking Tools Definition: These are the keyword phrases that have seen the most significant rank change over the last 90 days. |
Report Call Story Telling
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