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changes.mady.by.user Kyle Sharrer

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changes.mady.by.user Lance Shroyer

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Page Properties

Summary

Create a process, train, and implement project with Juniper to crawl all current ARI SEO customers, identify which pages have SEO content that needs to be migrated, document migration process, train and track Juniper to completion of the project

Work Done test sample: https://docs.google.com/spreadsheets/d/1_iKIft6_Vf6KBvUXPOmtg4h9kgyHBpWpaBQ014KvDbY/edit#gid=1389561772&fvid=1497022249 2/3 of pages canonical.

Target release

Priority

Status
colourRed
titleHIGH

Project status

Status
colourGreen
titleON TRACK

Progress

Status
colourGreen
title10%100%

Brand

Status
colourGreen
titleARI

Owner

Lance Shroyer Francisco Castro (Deactivated)

Team

Grant Gooch Katie Hill Gabriel Reyes Francisco Castro (Deactivated) Lance Shroyer

Status Note

Lance gave a training session to Juniper

Key Dates

  •   Meet with Ashli to discuss possible Dev solution.
  •   Determine process to identify the content that needs to be migrated.
  •   Scope migration and communicate.
  •   Starting canonical cleaning.

Resources

Expected impact

Actual impact

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  1. Consolidate client sheet links & clean-up

    1. Content History, SEO Content Audit, SEO Work Done, Work Done Import

      1. Which columns. DON’t select columns. select entire sheet/tab contents!!!!

      2. remove none domain links if any

  2. Crawl all links with screaming frog to identify pages that need content migrated

  3. Migrate content

    1. For each page

      1. Go into the Search Component in the CMS and replace the URL portion in both the meta title and meta description with the new canonical link (section includes /search/inventory on).

      2. Go into the SEO Content Component in the CMS and replace the parameters of the desired component instance with the new canonical link parameters (includes only the filters section of the URL after /search/inventory/).

      3. To update on-page buttons, you will need to check which buttons exist on the page, then go into each of those component instances, which should all include buttons linking back to the page you are editing. Grab the entire canonical URL and replace the old Button Link Path with the new URL. This will ensure that all parent and child pages include buttons that direct the user to the optimized canonical page.

      4. Lastly, you can check the home page navigation bar to see if there are any links to pages that have had their URLs changed to canonical links. If there are any links present, go into Site → Navigation to replace the Custom URL line with the canonical URL (include the entire URL).

  4. Check off each customer when all content has been migrated

  5. Copy canonical page list from column “Canonical Link Element 1” paste at the bottom of the Work Done Import list. Add “Canonical fixed” to Content Focus column for each row.

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