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  1. Title tag

  2. H1

  3. Meta Description

  4. One SENTENCE of on-page content, just enough to create/preserve your link structure

  5. On-page buttons (child links)

  6. On-page in-text link (parent link)

(blue star) ARI: In order for the buttons and H1 to show on the page, you must enter a few spaces or a period in the Banner Description box in the CMS where the featured banner content will be entered when the page is fully optimized.

Remember, though, when you reach the bottom (or end) or your link structure, you should only have one button on the page, your parent link. That doesn’t mean you won't change this in the future, just that you’ve reached the end for now.

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