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Check content for spelling & grammar errors, typos, and correct dealer name and locations
Add or remove trademarks as necessary
Shorten long lists of brands and/or inventory types to 4 or less. You can end an abbreviated list with wording like “and more.”
De-link hyperlinks as necessary to meet the following guidelines:
Hyperlinks should be limited to 3-4 total
They should be important and relevant to conversions and leads, not a scattershot list of brands and product types. Good hyperlinks would be:
About Us
Contact
Maps & Hours
Finance
Top Level Inventory Pages
Pages that are important to your dealer's SEO campaign (use your judgment and research)
De-link a hyperlink if there is a button on the homepage that matches it (unless there is a research-based need for an exception)
Pages You Must Optimize (H1, Meta Title, Meta Description - except where noted)
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