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Prioritize interesting and accurate content over SEO requests that may compromise this. Avoid phrases that disrupt flow, as well as topics that may not be interesting to a reader or advantageous to a client. Content should appeal to readers before it appeals to search engines. Poor SEO techniques, such as keyword stuffing and cannibalization, can hurt search results.

Some best practices to follow to make sure content is being written for humans, not search engines:

  • Do not include more than 4 locations in one comma-separated list.

  • Do not include more than 4 OEMs/brands in one comma-separated list.

  • If including more than OEMs/brands would be useful to the reader, use a bulleted list.  An example would be a powersports service page with a specific list of OEMs whose vehicles that they provide service for.

TONE

The tone of any given LeadVenture piece will depend on factors such as format, subject matter, product, and audience. 

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