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Keywords | Words or phrases that a user types into a search engine to find results for. |
Keyword Stuffing | The detrimental practice of adding an unnecessary amount of keywords and phrases into on-site content. |
Keyword Cannibalization | When various pages webpages on a website target the same exact keywords, causing them those pages to compete against each other for rankings in search results. |
Keyword Density/Frequency | The number of times a certain keyword appears on a webpage in relation to the overall word count of the webpage’s content. |
Search Volume | The number of searches users are performing for a certain keyword within a determined timeframe. |
Long-tail Keywords | Longer and more specific keyword phrases that may target niche topics or demographics. |
LSI/Latent Semantic Indexing Keywords | A set of keywords that are conceptually related that search engines use to understand content on a webpage in detail. |
Keyword Audit | Evaluating the keywords/keyword group on a website or in our tracking and monitoring list to determine their value to the website. This can mean new keywords are added, non-relevant keywords are removed, or certain keywords across a website are updated. |
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