The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Example: Complete - April 1/2 |
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When submitting an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Articles Only Example: Complete - April 2/2 Articles Only |
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After submitting content to QA, the writers must fill out relevant record-keeping documents and spreadsheets.
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The Work Done Import tab in each client sheet is designed to keep an inventory of all content that has been written for one client by the content writers. Each completed piece must be entered into column M in the following way:
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Which row do we put our Google Doc link? When there is a discrepancy between the topic in the Work Done Import and the Trello card, how do we know where to put our Google Doc link? When there is a discrepancy between the type of topic requested on the Work Done Import and the Trello card, how do we know where to put our Google Doc link? When there isn't a row mentioning content (for example, the month only has two rows and both say "YouTube"), should content team kick that card back and ask the rep to adjust the Google sheet? Do you want content to add the rows (and if so, where do they go? Above the YouTube content? Below the Youtube content?) What information do you want us to put in the cell? Do you simply need the keyword (like "travel trailer)? Do you need the topic (like "travel trailer - buying guide")? Do you need the type of content (like "travel trailer - buying guide (article)")? If the rep has incorrectly placed text/URL in the content column, what should we do? Kick it back? Remove the text (where do we place it instead)? Is it okay for content writers to freeze the left hand column and top row for easier scrolling to the Content Link? Is it okay for content writers to make the content document column a light gray so it's easier for us to keep track of where our entry needs to go? |
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