Page Comparison

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• Word Count: 2-3 sentences eachminimum

• Publication Location: Essentials Pages or Services Pages

• These Content Pieces use H3s (###)

• Content Focus: These Content Pieces often take a larger focus and break it down by model, type, etc. Each one must be described succinctly and engagingly to encourage shoppers to explore further.

• Common Topics:

  • OEM models

  • Product types

  • Product benefits

• Note: These were once called “product buckets” and are still referred to as such in the Content History Sheet

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• Word Count: 450 words

• Publication Location: Location-based pages

• Header uses H1s (#) and any necessary subheaders use H2s (##)

• Content Focus: The local page should provide a landing page that targets a specific location outside of their physical location. The content should include a basic introduction of the client, the services they offer and products they sell, and encourage readers to explore further into the site. This can include relevant details for the citizens of that particular area.

  • The following series of links as a guide:

    • https://www.faulknertoyotaharrisburg.com/

    • https://www.faulknertoyotaharrisburg.com/used-car-dealer-near-me-harrisburg-pa/

    • https://www.faulknertoyotaharrisburg.com/used-car-dealer-duncannon-pa/

    • https://www.faulknertoyotaharrisburg.com/used-car-dealer-lancaster-pa/

• Note: A Local page request should specify where the page will be targeting. This location should be included in the H1.