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So, what's a link structure, then? Well, your link structure is your pathway of accessibility. It's how users and search engines will find your content and your dealer's inventory. And that pathway is something we call CLEAN NAVIGATION. Creating a web of interconnected inventory list pages (using internal links) that makes it possible for users (but really search engines) to navigate from the home page to the highest priority inventory list pages. That is clean navigation.
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IMPORTANT ARI ONLY: When creating the link structure, it is important to check that you are creating a clean navigation stucture of canonical links only! Here is the doc for reference: ARI Canonical Go-Forward Process - DigMS - Digital Marketing Services - Confluence (atlassian.net). |
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