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Overview
Start Date:
End Date:
Description
More structure and clarity
Why
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Description
We will be making a series of changes that will free more time for SEO Reps to focus on SEO on-site optimization work and to be able to complete that work with greater clarity of direction and with a higher level of follow-up and coaching.
Why
To ensure high quality work is delivered on time by SEO reps.
Expected Impact
To improve QA scores dramatically across the team while increasing rep customer capacity and streamlining workflows
🏁 Milestones / Project Timeline
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- SEO USA to stop
- Stop reset tasks (not required)
- Stop Directory Listing Updates(moved to Juniper. no action required. notify team.)
- Stop supporting Directory or RepMan change requests (moved to Juniper. no action required. notify team.)
- Katie - Update monthly sheet
- Announce changes to team
- Update Inventory List page optimization process
- Revise QA On-Site Optimization Best Practices
- Create a clear QA checklist (Does this exist. concise and explicit in what is expected/checked)
- Update QA Scoring
- Create Inventory list page optimization SOP
- Update training module
- Update monthly sheet
- Train team and set expectations
- Update Monthly SEO calendar
- All content requests to day 1 & 2 (unless vacation) + youtube
- What else? A day of sheet clean-up at the end of the month?
- Create SEO leadership QA follow-up process
- Build tracking into the QA performance tracker and summarize to 1-on-1s
- Define follow up steps and expectations for team leads(Coach, Trainer, etc.)
- Determine documentation process(1-on-1 sheet?)
- Set reporting up procedure
- Incorporate into 1-on-1s
- Juniper keyword grouping in SEOMonitor
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Related Projects
Future Work
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Notes
Announcements to the Team
Can stop Reset Tasks
Can stop Directory Listing updates
Can stop supporting Directory Listings and RepMan
We now have a team for these services. Direct all questions to the support queue for proper routing.
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Action Items
- Lance - Clean up this page. outline projects and owners here.(we can make child projects in the list from these.)
- Lance- set kickoff meeting
- Write/consolidate to a single page SOP on optimizing an inventory list page from start to finish(Client sheet → on-page optimization → client sheet & monthly sheet.) including QA guidelines throughout.
- Review SEO QA Guidelines ensure its what we want. Make a session for this
- Update Team Lead Check List to reflect process changes.
- review and align training materials with guidelines for all tasks.
- write spot checking guide
- with note taking process/documentation
- actions, dates, sticking in the long-term
- create checklist
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