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🏁 Milestones / Project Timeline
- Review current training materials that Ellen sent over.
- Meet with Ellen to discuss the SEO training needs of the AM team.
- Create/update report training
- Create/update intake talk track
- Create/update SEO terminology glossary
- Work with Reina to implement recurring training sessions
- Schedule recurring monthly meeting with Ellen
Next Actions
Training Gaps Log
Gap | Create Training Yes/No | Created | Link | AM Team Trained |
|---|---|---|---|---|
EXAMPLE: Unable to communicate what Impressions and Clicks means concisely and accurately. | Yes | Done | ||
Unfamiliarity with reporting metrics - what does the data mean and where does it comes from? | ||||
Does not know all the necessary information needed from the client for an intake call, nor the purpose of that information. | Linked doc covers intake call information - maybe needs elaboration? |
Semi-complete (contingent on needing updates or being remade) | ||||
Does not know full extent of SEO terminology. | Potentially - Lance started one previously that we can build from. | |||
Decisions
Decision | Why | Who | When | Where |
|---|---|---|---|---|
Create/update report training | AMs unable to fully explain each metric on reports nor elaborate on monthly focuses/campaign decisions. | AMs | ||
Create/update intake talk track | AMs |
Related Projects
Dependencies
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Post call notes with Ellen:
Currently, SEO training for the AM team goes as follows; a new hire is onboarded and goes through a short SEO fundamentals course (in the midst of all of the other digital marketing training). Then they're introduced to SEO training resources once. It’s up to the AMs to recheck the materials in their own time after that. All in all, there doesn't seem to be a system in place to have AMs consistently review SEO documentation. However, there are knowledge checks when trainer/team leads sit in on AM calls. If an AM is unable to explain certain sections of the report, etc., a retraining about that topic will occur.
Main training needs of the AM team: reporting numbers and intake info.
What do reporting metrics mean? Why are certain focuses selected?
Intake calls: what information is needed and what the purpose is for needing that information.
Glossary of SEO terminology:
Current glossary by EllenCreate/update report training
Create/update intake talk track
Create SEO terminology glossary (Lance may have started a glossary already that we can build from).
Ellen’s current glossary that features all department terminology: /wiki/spaces/DSCS/pages/3937501999 - either expand on this current document or create a new one of just SEO terminology
Work with Reina to implement recurring training sessions
Meet with Ellen monthly
Notes/AM Resources from Ellen
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