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Decision

Why

Who

When

Where

Do not do a full website crawl.

Returns a lot of noise, aka canonicalized pages that are not due to SEO optimization. What pages are returned relevant to SEO are incomplete and redundant of Client Sheet data.

Use Client Sheets as source of truth for crawl list.

See above. This is our best source of truth.

Assumptions

  • That reps are historically accurately optimized/modified Meta Descriptions.

  • That Client Sheets are sufficiently representative of the work that has been completed on SRPs.

Dependencies

  • Buy in for additional Screaming Frog Licenses.

  • Capacity

Related Projects

Future Work

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