Purpose
Once a canonical page has been identified and optimized with content, we need to submit a request in Google Search Console to have the page crawled and indexed. This includes pages where content is newly posted as well as pages that get updated content. When Google bots crawl a page, they are discovering pages and links that lead to more pages on the site. Then the page is indexed, which means the content on a page is stored, analyzed, and organized and connections between pages are created. It is only once a page is indexed that it can show up in search results and improve in SERPs rankings for relevant search terms.
Procedure
Inputs
A canonical page URL is identified, and content Content has been posted to that a page by the Juniper team or the SEO rep.
The page URL is posted in the “Content Link” column of the Work Done Import tab of the client sheet.
...
All the pages worked on moving forward are canonical URLs and are being indexed in Google to begin ranking improvements in search results.
...