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  • Create a repository for commonly asked questions related to SEO. Questions to the SEO team, to AMs from customers, etc.

  • Create a system for intaking new FAQ requests, creating them, and sharing them back out with other teams. Should be as simple as possible.

Reporting

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titleWhat key definitions for terms include in reporting?

Impressions -

Clicks -

Leads - These include website form leads as well as click to call, and other inte