Why It's Important
Allows us to drive customer campaigns with a data-driven approach.
Identify what keywords your audience is actually using to find your products
Find keywords where performance just needs a little push
Ensures we are selecting the best work possible for our clients.
It helps us find competitive keyword opportunities to try to rank.
It drives our reporting - Makes ROI Conversations easier
Having a well-maintained keyword list ensures what we track and ultimately report on aligns with what is on the site and therefore, our performance metrics get a boost.
It helps organize your campaign plan into a clear path forward
Makes client transition less painful - Everyone should have a clear idea of what has been worked on and what’s next.
Impact
Selecting work takes less time and the work will be more impactful to the campaign.
Reporting will have fewer steps, freeing up Juniper to work on other tasks, which helps ensure we meet reporting deadlines
Reduces the amount of time updating campaign plans
Drives better results for our customers
Build Your Seed Lists
Based on the information you find on the website, this process will change slightly. You will primarily use the all-inventory page and the filters to determine what types of inventory each dealer offers. That will be used to build our keyword list.
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ATVs
General ATV: “ATVs For Sale”, “ATVs AZ”, etc…
Sport ATVs: “Sport ATV For Sale”, “Sport ATV Dealer”, etc…
Boats
General Boats: “Boats For Sale”, “Boat Dealership”, etc…
Pontoon Boats: “Pontoon Boats”, “Pontoon Boats For Sale Mesa”, etc…