Why It's Important
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Navigate to the keyword planner tool.
Select an inactive account, and click “Get search volume and forecasts
Paste your keyword list
From here, you will be able to select a location to target.
SEARCH VOLUME TARGET = Minimum 1,500 Average Monthly for entire keyword list (not per keyword)
Select the most narrow target first, like the city or township where the dealer is located.
If not enough search volume exists for your seed list you will need to expand the target area to either the next closest city or even the state. If a dealer has multiple locations in a state, start with the state.
Once you have found the location Goldilocks zone for search volume you will want to do an export into Google Sheets and eliminate anything that has little to no search volume by sorting by volume and deleting the bottom of the list.
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ATVs
General ATV: “ATVs For Sale”, “ATVs AZ”, etc…
Sport ATVs: “Sport ATV For Sale”, “Sport ATV Dealer”, etc…
Boats
General Boats: “Boats For Sale”, “Boat Dealership”, etc…
Pontoon Boats: “Pontoon Boats”, “Pontoon Boats For Sale Mesa”, etc…