The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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Old SEO Packages Package Type | Number of Content Pieces Expected per Month | Available Content Formats |
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Gold | 1 | Pagefooters, Articles | Platinum | 2 | Pagefooters, Articles |
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Word Count: 250 words Publication Location: Bottom of inventory list page (ILP) Header uses H2s (##) and subheader uses H3s (###) Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion) Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. Common topics: Manufacturer History Product Buying Guide Product Benefits Model Breakdowns Product Types
Inappropriate Topics:
Articles:Word Count: 450 words (Except ARI silver clients: these should be 200-300 words) Publication Location: Online blogs Header uses H1s (#) and subheaders use H2s (##) Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion) Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. Common topics: Maintenance tips Buying guides Comparison articles Safety tips Lifestyle tips Travel guides
Inappropriate topics
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2022 SEO Packages Package Type | Number of Content Pieces Expected per Month | Available Content Formats |
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Silver | 1 | About Us page, Service page, Parts page, Inventory Content, Articles | Gold | 2 | About Us page, Service page, Parts page, 2 Local pages, Inventory Content, Articles | Platinum | 2 | About Us page, Service page, Parts page, 4 Local pages, Inventory Content, Articles |
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For a breakdown of each content format, refer to the Content Format Breakdown page. |
Dealer Spike SEO Content Fulfillment Process 2022
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Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work. If time allows, writers should offer to help other writers complete their workload. What each writer has time to take on in addition to their own work is up to the individual writer’s judgment. |
A Note About the 2022 SEO Packages
Starting in September 2022, the LeadVenture Sales team will begin selling new 2022 SEO packages. The fulfillment process will largely stay the same in it’s setup. The distinct differences have been listed below. They are also articulated in other forms of documentation. All questions should be directed to the Content Team Lead.
All clients signed with the 2022 packages will be labeled with a “2022 [Package]” label.
The clients who sign up for the following packages will receive the following number of pieces each month:
Silver, Gold, and Platinum clients will receive content for their About Us, Parts, and Service pages when supplementary information is made available.
Gold and Platinum clients will receive content Local Pages, 2 and 4 respectively.
All content submissions will include a Title Tag and Meta Description, including Inventory Content.
Clients on the old packages will remain on the old packages until otherwise noted.
Filling Content
After choosing a request to work on, writers will fill the request to the best of their abilities. Writers should draw on their own compositional capabilities, as well as use information provided by the team.
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc) Example: Complete - April 1/2
Title: Why Buy a Used Harley-Davidson Motorcycle?
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/13XnoaMyDo7UK_q-Cepe2V3Es3tpzHidZSxWipqKMwjg/edit |
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When submitting an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)
Articles Only
Image link: (A link to an appropriate image to be published with the article)
Title Tag: (A relevant, SEO-optimized title tag)
Tags: (Related blog tags)
Category: (The content category as it’s organized in the rewrite index)
Meta Description: (A relevant, SEO-optimized meta description) Example: Complete - April 2/2
Title: Driving tips for Towable RVs
Content Type: Article
Link to Content: https://docs.google.com/document/d/1ywpRDAkBAW28w8BNZV2iJUnJnBp3cBl5boqfNiEvQq0/edit
Articles Only
Image link: https://cdn.dealerspike.com/imglib/seo/stock/rv/rv_family_d.jpg
Title Tag: RV Towing Tips | Great RVs | RV Dealership
Tags: Towable RVs, RVs, Fifth Wheels, Travel Trailers, Toy Haulers, Towing Tips, Ownership Tips
Category: Ownership Tips
Meta Description: Let this guide help you become a master at towing your RV! |
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