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The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.

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Dealer Spike SEO Content Staging Board

Link to Board

The Staging Board Process (link to come)

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Dealer Spike Content Writing Board

Link to Board

Point of Contact: Amanda Kelner, Content Team Lead

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titlePagefooter Template

When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide:

Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)

Example:

Complete - April 1/2
Title: Why Buy a Used Harley-Davidson Motorcycle?
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/13XnoaMyDo7UK_q-Cepe2V3Es3tpzHidZSxWipqKMwjg/edit

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titleArticle Template

When submitting an article, the writer must fill out the entire template. Writers are expected to provide:

Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)


Articles Only
Image link: (A link to an appropriate image to be published with the article)
Title Tag: (A relevant, SEO-optimized title tag)
Tags: (Related blog tags)
Category: (The content category as it’s organized in the rewrite index)
Meta Description: (A relevant, SEO-optimized meta description)

Example:

Complete - April 2/2
Title: Driving tips for Towable RVs
Content Type: Article
Link to Content: https://docs.google.com/document/d/1ywpRDAkBAW28w8BNZV2iJUnJnBp3cBl5boqfNiEvQq0/edit


Articles Only
Image link: https://cdn.dealerspike.com/imglib/seo/stock/rv/rv_family_d.jpg
Title Tag: RV Towing Tips | Great RVs | RV Dealership
Tags: Towable RVs, RVs, Fifth Wheels, Travel Trailers, Toy Haulers, Towing Tips, Ownership Tips
Category: Ownership Tips
Meta Description: Let this guide help you become a master at towing your RV!

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Dealer Spike Content QA Board

Link to Board

Content is sent to the QA board where a QA specialist may choose to ready through the piece to check for small errors, or notify the writer of major revisions.

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Dealer Spike Content Posting Board

Link to Board

QA sends all content to the Posting Board where the Juniper team will eventually publish the piece to the client's website. This is also where the team manages content that must be screened by the client ahead of time. More details can be found on the Dealer Approval Process page.