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Here are some of the most important pieces to consider:
Business Name, Phone, and Address - Consistency is key.
Categories - Very important. See below for information about selecting good
Business Description - Think homepage content. You want to capture what the business is, what they do, and anything that sets them apart.
Business Hours - They need to be accurate and up-to-date.
Attributes - These provide quick at-a-glance information about the business such as whether or not they have a wheelchair-accessible entrance or require masks.
Advanced - These will normally require interaction with the client, as well as, their participation to make use of these features:
Add Products and Services
Generate and Answer Questions
Add
Photos
Review and Respond to Reviews
Set Up Messaging
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Picking Good GBP Categories
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You have 750 characters to tell potential customers about your business. Taking a human approach will give you the most success in both local ranking and educating/attracting customers.
How to start:
Begin with the basics
What is your company’s name
What your business does
What value your business offer
Where your business is located
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Some other tips include using the active voice while you’re writing and avoiding keyword stuffing. The best advice is to think about it like homepage content. Keep it short, to the point, and include the information a potential client would want to know. Then end it with a call to action such as “Give us a call today!” today”, “Schedule an appointment“, or “Get a quote!”. You have to ask for what you want someone to do.