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Here are some of the most important pieces to consider:
Business Name, Phone, and Address - Consistency is key.
Categories - Very important. See below for information about selecting good
Business Description - Think homepage content. You want to capture what the business is, what they do, and anything that sets them apart.
Business Hours - They need to be accurate and up-to-date.
Attributes - These provide quick at-a-glance information about the business such as whether or not they have a wheelchair-accessible entrance or require masks.
Advanced - These will normally require interaction with the client, as well as, their participation to make use of these features:
Add Products and Services
Generate and Answer Questions
Add Photos
Review and Respond to Reviews
Set Up Messaging
Picking Good GBP Categories
Google recommends that you try to limit the number of categories to as few as possible. For your main category, you should try to select the most all-encompassing option. For example, if you’re a grocery store that also has a pharmacy, deli, and gas station, you would select “Grocery Store” as your main category and “Pharmacy”, “Deli”, and “Gas Station” as secondary categories.
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That tool will also allow you to see related categories so you can explore to find the right one.
Advanced - Yext Category Overrides
Sometimes the categories in Yext don’t align perfectly with the categories Google uses and in those cases Yext has an override tool that will allow you to set categories for each platform.
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On the Yext Knowledge Graph for a client, click the edit pencil on the “Categories” Section
In the bottom right of the pane you will see a blue “Advanced” link; click it
Once it loads click “Google Business Profile” from the list on the left
From there you can add/remove/change the categories as you would want them to display on GBP
Then click the check box next to “Override categories for Google Business Profile”
Click “Apply”
Then you will need to click “Save” on the categories section
You will then see a warning box pop up. Click the blue “I’d like to change my categories” link to apply the changes. If you click the button your changes will be removed
Writing Good Business Descriptions
You have 750 characters to tell potential customers about your business. Taking a human approach will give you the most success in both local ranking and educating/attracting customers.
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