The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
...
Expand |
---|
|
When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Title: (Title of Piece as it appears in the content) Content Type: (Content Format) Link to Content: (Link to Original Google Doc) Example: Complete - April 1/2 Title: Your Guide to Toro® Walk-Behind Mowers Content Type: Pagefooter Link to Content: https://docs.google.com/document/d/1YiLIGgusMw_Z9Yl_gZ6B0FPGbdc2aZzE_zTOFHIT0MQ/edit?usp=sharing |
Expand |
---|
title | Essentials Content and Article Template |
---|
|
When submitting Essentials content or an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Title: (Title of Piece as it appears in the content) Content Type: (Content Format) Link to Content: (Link to Original Google Doc)
Essentials and Articles Only Title Tag: (A relevant, SEO-optimized title tag) H1: (The H1 for the page, either separate from the piece or the H1 used in the piece; Note: in the case of content pieces, the H1 must take the form of “[Keyword Product] for Sale”) Meta Description: (A relevant, SEO-optimized meta description) Example: Complete - April 2/2 Title: Tips for Getting a Good Night’s Sleep with a CPAP Machine Content Type: Article Link to Content: https://docs.google.com/document/d/1aLNP_JuBAcncjji06j_d_xopgGFU79Pv3OU-Z7pAk6k/edit?usp=sharing
Articles Only Title Tag: CPAP Sleeping Tips | Medical Supply Co. | CPAPs for Sale H1: Title: Tips for Getting a Good Night’s Sleep with a CPAP Machine Meta Description: Let us help you get a good night’s sleep with your CPAP machine! |
...