The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc) Example: Complete - April 1/2
Title: Your Guide to Toro® Walk-Behind Mowers
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/1YiLIGgusMw_Z9Yl_gZ6B0FPGbdc2aZzE_zTOFHIT0MQ/edit?usp=sharing |
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| title | Essentials Content and Article Template |
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When submitting Essentials content or an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)
Essentials and Articles Only
Title Tag: (A relevant, SEO-optimized title tag)
H1: (The H1 for the page, either separate from the piece or the H1 used in the piece)
Meta Description: (A relevant, SEO-optimized meta description) Example: Complete - April 2/2
Title: Tips for Getting a Good Night’s Sleep with a CPAP Machine
Content Type: Article
Link to Content: https://docs.google.com/document/d/1aLNP_JuBAcncjji06j_d_xopgGFU79Pv3OU-Z7pAk6k/edit?usp=sharing
Articles Only
Title Tag: CPAP Sleeping Tips | Medical Supply Co. | CPAPs for Sale
H1: Title: Tips for Getting a Good Night’s Sleep with a CPAP Machine
Meta Description: Let us help you get a good night’s sleep with your CPAP machine! |
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| title | Content History Sheet |
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The Content History Sheet in each client sheet is designed to keep an inventory of all content that has been written for one client by the content writers. Each completed piece must be entered into the sheet with the following information: Document Title w/ link to Original Document | Primary Keyword Group | Important Keywords & Variations (if any) | Article or PF? | Content Category (N/A for PFs) |
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Enter the document title as it’s written in the title of the Google Doc, not the H1 or H2. Link the Google Doc in the cell. Note: Many sheets will say “H1/H2 w/ link to Original Document.” This was a previous standard that the team no longer follows. Use the updated standard.
| The primary keyword or keyword phrase the piece is centered around. | Any notable keyword variants that may not be obvious based on the primary keyword group. Example: A piece about used tractors in which a John Deere keyword variant was requested. | The content format (including Content Pieces when appropriate). | For articles, include the content category indicated in the final submission. For Pagefooters and Content Pieces, use “N/A.” |
For new clients, if not already linked, all writers must also provide the link to the Google Drive folder in cell “G2” and the link to the Trello card in cell “G3.” |
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| title | Content Monthly Tracker |
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Daily work is tracked using the Content Monthly Trackers. Writers much indicate the number of each content formats they completed and add to the total word count for the day, as well as check off the corresponding checkbox for the client for which content was just written. For more information, check the Content Monthly Trackers Guide (coming soon). |
ARI Content QA Board
Link to Board
Content is sent to the QA board where a QA specialist may choose to ready through the piece to check for small errors, or notify the writer of major revisions.
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ARI Content Posting Board
Link to Board
QA sends all content to the Posting Board where the Juniper team will eventually publish the piece to the client's website. This is also where the team manages content that must be screened by the client ahead of time. More details can be found on the Dealer Approval Process page.