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Potential workaround: avoid complex topics when possible. When needed, provide as much context as possible in the content brief (including geography notes) and guide Jasper by generating the headers.
Using Jasper To Generate New Content
Jasper seems to be hit or miss with generating article ideas.
Jasper is best when you can give it a topic idea and let it generate headers (rather than let it generate the topic idea as well as the headers).
For example, you could give Jasper the direction to write an article about the benefits of a Class C motorhome. Jasper will then generate the headers and paragraphs of that piece.
Using Jasper and Avoiding Duplicates
Jasper works best with a little direction, which is easy when dealing with topics we write about over and over. But it’s important that the pieces are different for each dealer. There are a few different strategies for doing so.
Give Jasper Copy To Rewrite
One approach is to input already-written content, then let Jasper reword it. This can be done with two key tools, which each have advantages and disadvantages.
The “Content Improver'' tool is great at making a unique piece of content that’s different from the original. However, it often will throw in inapplicable or incorrect information.
The “Explain it to a Child” tool usually doesn’t throw in useless information. However, it will often be too similar to the original source. For example, it may change “it’s” to “it is” and call that a rewrite.
Give Jasper the Article Topic
Another strategy is to give Jasper the article topic, then let it generate the headers and copy. This is ideal for getting a piece that’s very different from the original piece, but not all of the headers will be accurate or useful.
For example, maybe you write motorcycle buying guides often. You can tell Jasper to write an article about buying a motorcycle and it may generate headers that haven’t been used yet by your team. This helps deliver a better variety of articles among your clients, even when it’s the same topic.
Give Jasper the Article Topic and Headers
Another approach is to give Jasper the article topic and the headers, then let it generate the copy. This helps prevent Jasper from generating headers and copy that’s not useful, but does mean that the information will be the same as the source material. This approach is more time-efficient, but not as effective at promoting variety among pieces. Jasper will still generate unique approaches to the given headers, which does give some article copy variety for your clients.
Using Jasper for ARI Content
ARI content often has different parameters than Dealer Spike content, so it’s important to understand where Jasper excels and where it struggles. While intro and product bucket requests (content pieces) can sometimes be more complex, the writer’s decision will ultimately come down to whether the piece requested is ideal for Jasper to handle.
Ideal Pieces
ARI clients and their requests span a wide range of topics, including but not limited to medical/health, vehicles/accessories, outdoor power equipment, powersports, marine, golf carts, and more. There are many instances where Jasper will come in handy when writing content for ARI clients. Some examples include:
Basic buying guides and other general pieces that cover a product and how/why it works. Examples: how to choose the right walking aid, what is a CPAP machine, benefits of an electric lawn mower, etc.
Safety and other lifestyle topics that help the reader understand a process or specific guidelines. Examples: how to safely use a wheelchair, ATV safety tips, how to plan a day on your boat, pontoon activities you should try, etc.
General pagefooter topics. Examples: More about lawn mowers, types of outboard motors, UTV uses, etc.
Product buckets for an essentials piece. Whether you’re writing a new piece or adding product buckets to an existing page, the “product description” tool is great for this.
Pieces to Avoid
Highly technical pieces that Jasper may struggle to write clearly. Examples: how to winterize your boat, motorcycle maintenance, troubleshooting your outboard motor.
OEM pieces that require highly specific details about a manufacturer. Examples: company history, models/features/specs.
Specialized keywords. Reps may sometimes request more specialized keywords that aren’t always ideal for Jasper. Examples: 6-passenger golf carts, 4-stroke outboard motors, skid steer tractors, etc.
Boss Commands
With Boss Mode, you can create content simply by giving Jasper a command and then hitting CMD + Enter or CTRL + Enter on PC.
While there's literally no limit to what you can ask Jasper for, there are some commands he currently understands better than others. He's always improving and learning more and more commands every day, but here are some initial ideas to get you started.
Jasper Commands To Try
Blog Posts
Write four blog post titles based on [topic and keywords].
Write a content brief about [topic, title, and keywords].
Write an outline that covers [list the main outline topics].
Write a list of section headings about [topic].
Make a list of [topic]. (ex. Make a list of auto manufacturers).
Write an introduction for a blog post titled [title] using keywords [keywords].
Write an introduction about [section heading].
Write a paragraph of content about [topic].
Rephrase the content above.
Expand on and explain [specific topic / context] in more depth including the keywords [keywords].
Summarizing and conclusion
Summarize what we will cover in this content based on [outline title 1], [outline title 2], [outline title 3], etc.
Write a blog conclusion on [OUTLINE_ITEM_1], [OUTLINE_ITEM_2], [OUTLINE_ITEM_3].
Write a conclusion about the above content. (Likely to write a conclusion paragraph).
Q&A
Give me some questions about [topic].
Create a list of questions and answers about [topic].
Write some FAQs about [blog post topic].
Answer the question "[How much protein should I eat per day?]".
Ads
Write some ad headlines for the product description above.
Write ad copy about the product description above.
Miscellaneous
Rewrite the above to explain it to a 5th grader.
Run Content Improver on the content above.
Write a value prop for the company described above.
Write some persuasive bullets for the content above.
Give me a list of common objections for [topic]
Write a feature benefit for a feature that does [feature description].
Write a listicle outline for [the best ways to lose weight].
Define [topic]
Explain [topic]
Write how-to guide on [topic]
List the advantages of [topic]
List the disadvantages of [topic]
Write a meta description about [topic]
Give me a list of synonyms / antonyms for the word [word]
Jasper and Quality Control
While Jasper is a resourceful tool for creating content, it is our responsibility to make sure we use it properly. Editing and quality control will play a critical role in ensuring we take advantage of what Jasper has to offer without compromising the quality of our content. This will also ensure AI-generated content goes undetected by Google.
Editing & Quality Control
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Avoiding AI Detection
What are the consequences of being caught producing AI content?
Producing AI content can have negative consequences for your website. If you are caught, your site may be penalized by Google. This can result in a decrease in traffic, a loss of revenue, or even a complete deindexing from Google. It is important to be aware of the risks involved in producing AI content and to take steps to protect your website.
How can you avoid having your content detected as AI?
Google is always looking for new ways to improve its algorithms and AI detection capabilities. As such, it's important to be aware of the best ways to avoid having your content detected as AI. Here are a few tips:
Use high-quality, informative content
Avoid excessive keyword stuffing
Avoid unnatural sentence structures
Use complex sentence structures
Make sure your content is useful to users
Use a mix of different types of content, including videos, images, and infographics.
Keep your content relevant and up-to-date
Use other sources such as expert blogs, product descriptions, and information from brand websites in your content brief to round out the content
Using Jasper To Generate New Content
Jasper seems to be hit or miss with generating article ideas.
Jasper is best when you can give it a topic idea and let it generate headers (rather than let it generate the topic idea as well as the headers).
For example, you could give Jasper the direction to write an article about the benefits of a Class C motorhome. Jasper will then generate the headers and paragraphs of that piece.
Using Jasper and Avoiding Duplicates
Jasper works best with a little direction, which is easy when dealing with topics we write about over and over. But it’s important that the pieces are different for each dealer. There are a few different strategies for doing so.
Give Jasper Copy To Rewrite
One approach is to input already-written content, then let Jasper reword it. This can be done with two key tools, which each have advantages and disadvantages.
The “Content Improver'' tool is great at making a unique piece of content that’s different from the original. However, it often will throw in inapplicable or incorrect information.
The “Explain it to a Child” tool usually doesn’t throw in useless information. However, it will often be too similar to the original source. For example, it may change “it’s” to “it is” and call that a rewrite.
Give Jasper the Article Topic
Another strategy is to give Jasper the article topic, then let it generate the headers and copy. This is ideal for getting a piece that’s very different from the original piece, but not all of the headers will be accurate or useful.
For example, maybe you write motorcycle buying guides often. You can tell Jasper to write an article about buying a motorcycle and it may generate headers that haven’t been used yet by your team. This helps deliver a better variety of articles among your clients, even when it’s the same topic.
Give Jasper the Article Topic and Headers
Another approach is to give Jasper the article topic and the headers, then let it generate the copy. This helps prevent Jasper from generating headers and copy that’s not useful, but does mean that the information will be the same as the source material. This approach is more time-efficient, but not as effective at promoting variety among pieces. Jasper will still generate unique approaches to the given headers, which does give some article copy variety for your clients.
Using Jasper for ARI Content
ARI content often has different parameters than Dealer Spike content, so it’s important to understand where Jasper excels and where it struggles. While intro and product bucket requests (content pieces) can sometimes be more complex, the writer’s decision will ultimately come down to whether the piece requested is ideal for Jasper to handle.
Ideal Pieces
ARI clients and their requests span a wide range of topics, including but not limited to medical/health, vehicles/accessories, outdoor power equipment, powersports, marine, golf carts, and more. There are many instances where Jasper will come in handy when writing content for ARI clients. Some examples include:
Basic buying guides and other general pieces that cover a product and how/why it works. Examples: how to choose the right walking aid, what is a CPAP machine, benefits of an electric lawn mower, etc.
Safety and other lifestyle topics that help the reader understand a process or specific guidelines. Examples: how to safely use a wheelchair, ATV safety tips, how to plan a day on your boat, pontoon activities you should try, etc.
General pagefooter topics. Examples: More about lawn mowers, types of outboard motors, UTV uses, etc.
Product buckets for an essentials piece. Whether you’re writing a new piece or adding product buckets to an existing page, the “product description” tool is great for this.
Pieces to Avoid
Highly technical pieces that Jasper may struggle to write clearly. Examples: how to winterize your boat, motorcycle maintenance, troubleshooting your outboard motor.
OEM pieces that require highly specific details about a manufacturer. Examples: company history, models/features/specs.
Specialized keywords. Reps may sometimes request more specialized keywords that aren’t always ideal for Jasper. Examples: 6-passenger golf carts, 4-stroke outboard motors, skid steer tractors, etc.
Boss Commands
With Boss Mode, you can create content simply by giving Jasper a command and then hitting CMD + Enter or CTRL + Enter on PC.
While there's literally no limit to what you can ask Jasper for, there are some commands he currently understands better than others. He's always improving and learning more and more commands every day, but here are some initial ideas to get you started.
Jasper Commands To Try
Blog Posts
Write four blog post titles based on [topic and keywords].
Write a content brief about [topic, title, and keywords].
Write an outline that covers [list the main outline topics].
Write a list of section headings about [topic].
Make a list of [topic]. (ex. Make a list of auto manufacturers).
Write an introduction for a blog post titled [title] using keywords [keywords].
Write an introduction about [section heading].
Write a paragraph of content about [topic].
Rephrase the content above.
Expand on and explain [specific topic / context] in more depth including the keywords [keywords].
Summarizing and conclusion
Summarize what we will cover in this content based on [outline title 1], [outline title 2], [outline title 3], etc.
Write a blog conclusion on [OUTLINE_ITEM_1], [OUTLINE_ITEM_2], [OUTLINE_ITEM_3].
Write a conclusion about the above content. (Likely to write a conclusion paragraph).
Q&A
Give me some questions about [topic].
Create a list of questions and answers about [topic].
Write some FAQs about [blog post topic].
Answer the question "[How much protein should I eat per day?]".
Ads
Write some ad headlines for the product description above.
Write ad copy about the product description above.
Miscellaneous
Rewrite the above to explain it to a 5th grader.
Run Content Improver on the content above.
Write a value prop for the company described above.
Write some persuasive bullets for the content above.
Give me a list of common objections for [topic]
Write a feature benefit for a feature that does [feature description].
Write a listicle outline for [the best ways to lose weight].
Define [topic]
Explain [topic]
Write how-to guide on [topic]
List the advantages of [topic]
List the disadvantages of [topic]
Write a meta description about [topic]
Give me a list of synonyms / antonyms for the word [word]
Jasper and Quality Control
While Jasper is a resourceful tool for creating content, it is our responsibility to make sure we use it properly. Editing and quality control will play a critical role in ensuring we take advantage of what Jasper has to offer without compromising the quality of our content. This will also ensure AI-generated content goes undetected by Google.
Editing & Quality Control
Writers should read Jasper content from beginning to end for accuracy, clarity, and humanity. Specifically, writers will need to ask themselves the following before submitting a Jasper piece:
Is the content factually correct?
If you’re unsure about information Jasper has provided on a topic, do further research to determine if it’s correct before using it in a piece. Never assume Jasper is correct!
Is the content clear and concise?
Jasper can get unnecessarily wordy, so be sure to remove any excess details that make the content unclear.
Does the content have a natural flow with a human voice?
Read the piece and ask yourself whether it flows well. If not, you may need to make some edits to improve the content.
Check for redundancies that make the content sound less human. For example, Jasper may start every paragraph with the same phrase: “When riding an ATV”. You’ll want to remove any redundancies so the content flows better.
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Confirm that any information stated as fact is correct. If necessary, conduct further research and make changes.
Confirm the length of the piece meets the required word count.
Confirm each section is broken up properly (check for chronological order, if applicable, and whether the paragraphs are relevant to the heading in a given section)
Confirm the piece flows naturally and reads well. Break up any blocks of text as needed.
Confirm the dealer’s name and location(s) have been mentioned or add them yourself.
Confirm there are no unnecessary redundancies throughout the piece. If so, remove them or change the wording.
Avoiding AI Detection
What are the consequences of being caught producing AI content?
Producing AI content can have negative consequences for your website. If you are caught, your site may be penalized by Google. This can result in a decrease in traffic, a loss of revenue, or even a complete deindexing from Google. It is important to be aware of the risks involved in producing AI content and to take steps to protect your website.
How can you avoid having your content detected as AI?
Google is always looking for new ways to improve its algorithms and AI detection capabilities. As such, it's important to be aware of the best ways to avoid having your content detected as AI. Here are a few tips:
Use high-quality, informative content
Avoid excessive keyword stuffing
Avoid unnatural sentence structures
Use complex sentence structures
Make sure your content is useful to users
Use a mix of different types of content, including videos, images, and infographics.
Keep your content relevant and up-to-date
Use other sources such as expert blogs, product descriptions, and information from brand websites in your content brief to round out the contentor add them yourself.
Confirm there are no unnecessary redundancies throughout the piece. If so, remove them or change the wording.
Tracking and Metrics
In order to accurately gauge Jasper’s effectiveness, we’ll need to track which pieces Jasper writes, which ones it doesn’t, and how this affects each client’s website.
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