Purpose and Benefits

First and foremost, it’s important to understand that Jasper will function as a supplemental writing tool, but isn’t an adequate replacement for a trained writer. Instead, some of the biggest benefits of introducing Jasper to the fulfillment process are:

• Increased output

  • Jasper pushes out written content faster than even some of the teams' fastest typers. It can also help keep the flow of ideas moving when writers get stuck coming up with the right word or transition sentence.

• New ideas for common keywords

  • When writers start to hit a topic wall with keywords they’ve already provided quite a bit of content for, Jasper may be able to offer new ideas and new topics that can be difficult to search for on the internet.

• New ways to write old content

  • In the same vein, Jasper can also help find new and fresh ways to cover topics that have been covered dozens of other times.

• Reduced mental fatigue

  • Writing the same pieces over and over can be draining. Offloading some of the grunt work to Jasper can relieve some of that mental fatigue and leave writers more focused for the topics Jasper won’t handle well or simply creating a less exhausting work day.

Keep in mind, not every bit of text Jasper produces is a home run. Writers and QA specialists will have to review everything that Jasper writes. In this sense, Jasper is not intended to replace any writer, but rather help cover the workload more efficiently while improving work satisfaction.

Points of Contact

Questions and concerns regarding Jasper and its application to the process should be directed at Dealer Spike and ARI Content Team Lead, Amanda Kelner (amanda.kelner@dealerspike.com) or TCS Digital Marketing Manager, Grant Gooch (grant.gooch@tcstire.com).

Technical and usage questions can be directed at Dealer Spike Senior Writer, Madison Garner (madison.garner@dealerspike.com).

Gaining Access

All Jasper users must be invited to the Jasper platform by the account owner. 

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