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Your name
The date the piece was written
A link to the piece
The topic and format of the piece
The dealer’s name
For Dealer Spike and ARI writers, you will also record your daily metrics as you normally would, filling out all appropriate cells in the Monthly Content Tracker.
For TCS and Net Driven, we will also be using a spreadsheet that will be shared with all tire and wheel SEOs/Writers. In the spreadsheet, you will be tracking the same information as listed above. We will then establish a cadence for going back to previous pieces to determine effectiveness.
For Leads
Department leads will need to take additional measures to track the performance of each published piece, as well as overall dealer metrics.
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