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The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.

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titlePoints of Contact

Content Team Lead - Amanda Kelner

DS Senior Content Writers - Madison Garner (U.S.), Mohit Gupta (India)

U.S. Content Writers - Sheradan Hill, Jess Zelhart, Sam Zyra

India Content Writers - Trishna Sharma

Belize Content Writers - Kory Leslie

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SEO Director - Lance Shroyer

DS SEO Team Lead - Mia Lupo

SEO Senior Rep - Jose Viscaya

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QA Team Lead - Ned Faulhaber

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Juniper Digital Marketing Manager (Posting Questions) - Gabe Reyes

Juniper Marketing Project Coordinator - Fernando Mendez

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Dealer Spike SEO Content Staging Board

Link to Board

The Staging Board Process (link to come)

Point of Contact: Lance Shroyer, SEO Director; Daniel SuhMia Lupo, Dealer Spike SEO Team Lead; Jose Viscaya, Senior Rep

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Dealer Spike Content Writing Board

Link to Board

Point of Contact: Amanda Kelner, Content Team Lead

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titlePagefooter Template

When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide:

Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)

Example:

Complete - April 1/2
Title: Why Buy a Used Harley-Davidson Motorcycle?
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/13XnoaMyDo7UK_q-Cepe2V3Es3tpzHidZSxWipqKMwjg/edit

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titleArticle Template

When submitting an article, the writer must fill out the entire template. Writers are expected to provide:

Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)


Articles Only
Image link: (A link to an appropriate image to be published with the article)
Title Tag: (A relevant, SEO-optimized title tag)
Tags: (Related blog tags)
Category: (The content category as it’s organized in the rewrite index)
Meta Description: (A relevant, SEO-optimized meta description)

Example:

Complete - April 2/2
Title: Driving tips for Towable RVs
Content Type: Article
Link to Content: https://docs.google.com/document/d/1ywpRDAkBAW28w8BNZV2iJUnJnBp3cBl5boqfNiEvQq0/edit


Articles Only
Image link: https://cdn.dealerspike.com/imglib/seo/stock/rv/rv_family_d.jpg
Title Tag: RV Towing Tips | Great RVs | RV Dealership
Tags: Towable RVs, RVs, Fifth Wheels, Travel Trailers, Toy Haulers, Towing Tips, Ownership Tips
Category: Ownership Tips
Meta Description: Let this guide help you become a master at towing your RV!

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