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There are nine full-time Content Writers across Dealer Spike and ARI, based in cities across the U.S., India, and Belize. They are all very gifted writers and will be excellent resources as familiarize yourself with the work and the products. Ask them questions, listen to their advice, and check out some of their work for inspiration. Your direct supervisor is the Content Team Lead, Amanda Kelner. She reports to the Vice President of Digital Services, Erica Danford, and works closely with other leads to improve faults in the process and help the team grow. Your fellow writers are:
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Daily Work Resources
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Time to Start Your Day!
Once you’re all set up, you’ll begin training, which will be conducted by the Content Team Lead. Everything that’s covered can be found below…
Clock In
Start by clocking in every day using your ADP account.
ADP is also where your hours are logged, where you’ll find pay information, and where we conduct quarterly reviews.
Check Your Messages
Start every day by opening your email, Teams chats, and calendar.
Answer any messages and emails that came in after you left the previous work day. Leave these messaging platforms open. You must promptly respond to emails and Teams communications throughout your day.
Your calendar will tell you if you have a meeting scheduled for that day. As a writer, you will have a handful of meetings you’ll be expected to attend, or may want to attend to learn from other writers. Meetings are held virtually (unless otherwise noted), and the meeting event on your calendar will also have the link to the online meeting room (usually through Teams or Zoom).
Links for Content Fulfillment
The majority of your day-to-day will be spent filling content requests from the SEO department. You should receive a complete training on this from the Content Team Lead, but you can find a quick refresher, along with important links, below.
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For a complete walkthrough of the content fulfillment process, check here for the DS process and here for the ARI process. |
1. Open Trello
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Trello is the primary project management platform for the content fulfillment process. The entire process, from start to finish, is a series of boards in which each team responsible for different parts of the process has their own board (the ARI system will be launched for July 2022 fulfillment). You should have access to every board, but you’ll spend most of your time on the Content Writing boards. Check below for links to the primary content boards for Dealer Spike and ARI: All additional Trello boards connected to the content process are linked below: |
2. Choose a Request
Choose one or more requests to fill. Priority is given to:
High Priority requests from assigned clients
Dealers whose content requires approval
Oldest to newest requests from your assigned clients, up until the following month’s work
Unassigned requests from the current month’s work
All requests from the current month’s work
Requests for the following month
3. Screen Requests
Not all requests are ready to be filled, whether it’s because there’s missing information, conflicting information, the request is too difficult, or any other reason that’s creating an obstacle for you. That’s when it’s time to kick the card back to the rep for corrections.
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For a reminder of how the kickback process is supposed to work, check out our step-by-step breakdown. Remember, it’s still a kickback if you were able to resolve the issue by messaging the rep, and should still be recorded in the Kickback Sheet on your tracker. |
4. Fill Requests
If the requests are good to go, it’s time to fill them. We’ve provided a list of resources you can use to fill each request, but you’ll want to use what you’ve learned with what you already know about good writing to provide the best possible product for our clients.
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All the long-form content you write is part of the department’s SEO offerings. The primary goal is to boost SEO ranking by adding more content to each client’s site and boosting authority. You won’t be expected to have SEO expertise, but some context can be helpful. Review these documents for some helpful information around what it is we do. |
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The first thing you’ll need to note is the format of the piece being requested. This will dictate length, intent, and structure. Use our Format Breakdown for a refresher on what we offer. |
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You’ll also need to know what the product you’ll be talking about is. If you encounter a term or keyword you’re unfamiliar with, check the LeadVenture Content Glossary of Industry & Regional Language or one of our many product resources in our Research References folder in the Drive. If you can’t find answers in those places, then you might be lucky enough to be encountering a new product! Add the information you find to our resources so we can benefit from what you discover, including linking the finished piece in the indexes when you’re finished. |
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First, you should see if an existing, unassigned piece could fill a request for you by checking what’s in Up for Grabs. You can find all our Up for Grabs pieces in this folder, or linked in the DS and ARI indexes. For a complete walkthrough of the Up for Grabs process, check here. |
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Oftentimes, it’s easier to fill a request using a topic or information that the team has covered in the past. All previously written content is kept in the LeadVenture Rewrite Indexes. The indexes are tools to help make content fulfillment easier, but there are no rules around how frequently you use them. |
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Whether you’re out of rewrites, or you’re looking for something fresh, the team has created a number of internal resources to make coming up with original topics easier. If you’re struggling to fill a request that must use an original topic, try browsing some of the team’s tips, or ask your teammates for help. |
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All content is stored in Google Drive folders assigned to specific dealers. They offer a historical record of all previously written content and also will store all future content written. When it’s time to start writing, you’ll make your way to the dealer’s corresponding folder and create a document there. |
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LeadVenture content covers a wide range of products and topics, some of which you may not be familiar with. Many writers come in with limited knowledge on the products we write about, which is why we have some internal documentation to help make things easier: | ||
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Google Drive uses an alphabetization system to organize files, so we must use a specific file naming system to keep the files organized and easy to reference. |
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The LeadVenture Content Team follows a Style Guide specific the demands of the work. For questions about composition, voice, tone, or other style choices, refer to the guide. |
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The Content Team has spent years filling Dealer Spike and ARI requests and subsequently, we’ve spent a lot of time creating our own resources to make this task easier. You can find these resources in the Content Writing Tips folder in the Content Drive. |
5. Wrap it Up
When the piece is finished, there are some final steps to take before you can move on to the next set of requests.
📝 Review Your Piece
Take a quick scan and make sure you’re satisfied with the quality and there are no typos.
📝 Fill Out the Finished Content Template
Copy the Finished Content Template into a comment on the Trello card and fill out each prompt appropriately. Remember, depending on which content format you used, you may not need to fill out the entire template.
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For Dealer Spike:  For ARI:  |
📝 Enter Information into Content History Sheet
Each piece must be recorded in the Content History Sheet on the client sheet (linked on the card). You will only need to fill out the information up to the publication information in the last two columns.
📝 Submit to QA
Once all requests on the card have been filled, click your corresponding QA button to send the card to the QA board, where our QA team will either review your content or push the card through to publication.
📝 Record in Tracker
Your daily work will be recorded in a monthly tracker. These trackers are created at the beginning of each month and can be found in the Writing Documents portion of the Drive.
🎊 And now you’re all done and ready to do it all over again for the next card!🎊
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