The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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Dealer Spike SEO Content Staging Board
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The Staging Board Process (link to come)
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Dealer Spike Content Writing Board
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Point of Contact: Amanda Kelner, Content Team Lead
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc) Example: Complete - April 1/2
Title: Why Buy a Used Harley-Davidson Motorcycle?
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/13XnoaMyDo7UK_q-Cepe2V3Es3tpzHidZSxWipqKMwjg/edit |
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When submitting an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)
Articles Only
Image link: (A link to an appropriate image to be published with the article)
Title Tag: (A relevant, SEO-optimized title tag)
Tags: (Related blog tags)
Category: (The content category as it’s organized in the rewrite index)
Meta Description: (A relevant, SEO-optimized meta description) Example: Complete - April 2/2
Title: Driving tips for Towable RVs
Content Type: Article
Link to Content: https://docs.google.com/document/d/1ywpRDAkBAW28w8BNZV2iJUnJnBp3cBl5boqfNiEvQq0/edit
Articles Only
Image link: https://cdn.dealerspike.com/imglib/seo/stock/rv/rv_family_d.jpg
Title Tag: RV Towing Tips | Great RVs | RV Dealership
Tags: Towable RVs, RVs, Fifth Wheels, Travel Trailers, Toy Haulers, Towing Tips, Ownership Tips
Category: Ownership Tips
Meta Description: Let this guide help you become a master at towing your RV! |
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