Page Comparison

Content Team Lead - Amanda Kelner

DS Senior Content Writers - Madison Garner (U.S.), Mohit Gupta (India)

U.S. Content Writers - Sheradan Hill, Jess Zelhart, Sam Zyra

India Content Writers - Trishna Sharma

Belize Content Writers - Kory Leslie

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SEO Director - Lance Shroyer

DS SEO Team Lead - Daniel Suh

SEO Senior Rep - Jose Viscaya

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QA Team Lead - Ned Faulhaber

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Juniper Digital Marketing Manager (Posting Questions) - Gabe Reyes

Juniper Marketing Project Coordinator - Fernando Mendez

Pagefooters:

• Word Count: 250 words

• Publication Location: Bottom of inventory list page (ILP)

• Header uses H2s (##) and subheader uses H3s (###)

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. 

• Common topics: 

  • Manufacturer History

  • Product Buying Guide

  • Product Benefits

  • Model Breakdowns

  • Product Types

•  Inappropriate Topics:

  • Cleaning your product

  • Product maintenance tips

  • Content that won’t hit the word count

  • Content that could cannibalize future ILPs

Articles:

• Word Count: 450 words (Except ARI silver clients: these should be 200-300 words)

• Publication Location: Online blogs

• Header uses H1s (#) and subheaders use H2s (##)

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles.

• Common topics:

  • Maintenance tips

  • Buying guides

  • Comparison articles

  • Safety tips

  • Lifestyle tips

  • Travel guides

• Inappropriate topics

  • Any topic the writer deems informatively insufficient, topically inappropriate, or otherwise unfit to become an article.

    • Common example: Requesting a topic that is out of season

When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide:

Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)

Example:

Complete - April 1/2
Title: Why Buy a Used Harley-Davidson Motorcycle?
Content Type: Pagefooter
Link to Content: https://docs.google.com/document/d/13XnoaMyDo7UK_q-Cepe2V3Es3tpzHidZSxWipqKMwjg/edit

When submitting an article, the writer must fill out the entire template. Writers are expected to provide:

Complete - Month (Request Month) #/# (Batch Number)
Title: (Title of Piece as it appears in the content)
Content Type: (Content Format)
Link to Content: (Link to Original Google Doc)

Articles Only
Image link: (A link to an appropriate image to be published with the article)
Title Tag: (A relevant, SEO-optimized title tag)
Tags: (Related blog tags)
Category: (The content category as it’s organized in the rewrite index)
Meta Description: (A relevant, SEO-optimized meta description)

Example:

Complete - April 2/2
Title: Driving tips for Towable RVs
Content Type: Article
Link to Content: https://docs.google.com/document/d/1ywpRDAkBAW28w8BNZV2iJUnJnBp3cBl5boqfNiEvQq0/edit

Articles Only
Image link: https://cdn.dealerspike.com/imglib/seo/stock/rv/rv_family_d.jpg
Title Tag: RV Towing Tips | Great RVs | RV Dealership
Tags: Towable RVs, RVs, Fifth Wheels, Travel Trailers, Toy Haulers, Towing Tips, Ownership Tips
Category: Ownership Tips
Meta Description: Let this guide help you become a master at towing your RV!