The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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Baseline Information
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Dealer Spike SEO Content Staging Board |
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Pagefooters:
Articles:
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Dealer Spike SEO Content Fulfillment Process 2022
Dealer Spike SEO Content Staging Board
The Staging Board Process (link to come)
Point of Contact: Lance Shroyer, SEO Director; Daniel Suh, Dealer Spike SEO Team Lead; Jose Viscaya, Senior Rep
The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content and send that information to the writersfor the Content Writers to fill.
New Clients
Clients receiving content for the first time must have a new Trello card created for them. This responsibility falls on the Operations team. Ops will use the information provided from the intake call to create the new card.
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If the intake call has not been completed before card creation, the responsibility then falls on the SEO rep to fill the Dealer Info section when the relevant information is made available. |
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If a client stipulates in their intake call that they wish to review content before it’s published, you must include the Account Manager's email in the dealer’s card and add the “Requires Dealer Approval” label. |
Creating Monthly Content Requests
Clients paying for Gold and Platinum SEO packages receive one and two pieces of content every month, respectively. It is the SEO rep’s responsibility to create these requests based on keyword researchWhen a new client begins content fulfillment with Dealer Spike, the Content Team Lead will notify the writers of these new assignments in their respective tracking sheets. Unless otherwise noted, the writer will be expected to begin content fulfillment for that client the month they are assigned to them.
The Content Team Lead will also tag writers on the template cards in the Staging Board.
Dealer Spike Content Writing Board
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After choosing a request to work on, writers will fill the request to the best of their abilities. Writers should draw on their own compositional capabilities, as well as use information provided by the team.
Details on the structure of each content format can be found under the Formatting Guidelines dropdown in the Baseline Information section.
The LeadVenture Content Style Guide
The Content Writers are expected to follow the style rules established in the LeadVenture Content Style Guide. Writers should familiarize themselves with the style rules and reference the guide when questions arise. Any style choice not addressed in the guide should be raised to the team, or can be submitted for addition/revision using the LeadVenture Style Guide Feedback form. Users may also use this form to contest style rules, which will be reviewed and discussed by the team.
The Dealer Spike Rewrite Index
The Dealer Spike Content Team collects all unique topics they cover, both for pagefooters and blog articles. When the opportunity presents itself, writers are encouraged to use the information provided in previously written content to provide new, unique content for their client requests. The piece must adhere to the bounds of the request and the content itself must be unique. Dealer Spike policy does not permit directly copying sentences and paragraphs from one piece to another. All content must be as unique as possible to each client request.
Original Content
In many cases, a request does not permit for a previous topic to be used and the writer must create a new, original topic. The new topic must adhere to the bounds of the request and must be appropriate for the assumed or known audience.
‼ Dealer Spike does not permit offensive or discriminatory content topics. Any concerns that this policy has been violated should be raised to leadership immediately.‼
Writers are encouraged to use a number of resources to create new topics, including:
The Article Idea tab in the Rewrite Index, currently being migrated to the main Articles tab as black, unlinked entries.
Any of the team’s Original Content Creation Resources.
The Content Team Biweekly Brainstorming Meeting (contact Team Lead Amanda Kelner for the meeting invite).
Contacting fellow writers for assistance.
Contacting the SEO Rep for assistance.
Independent research.
Additional Resources
Writers can also turn to resources like:
Any of the team’s Definition Guides
Writers are also encouraged to discuss challenges with the team, other individual writers, or with the Content Team Lead. This can be carried out in Teams chats or voiced at regularly held meetings.
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If the request cannot be completed for any reason, the writer is within their rights to kick the piece back to the SEO reps for corrections. Follow the process outlined in the Kickback Process for Content guide. |
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Example: Complete - April 1/2 |
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When submitting an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Articles Only Example: Complete - April 2/2 Articles Only |
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