The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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After choosing a request to work on, writers will fill the request to the best of their abilities.
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If the request cannot be completed for any reason, the writer is within their rights to kick the piece back to the SEO reps for corrections. Follow the process outlined in the Kickback Process for Content guide. |
Submitting Completed Content to QA
Once the content is complete, the writer will perform first-line QA, looking for errors and areas of improvement. Once satisfied with the content, the writer will submit the piece to the QA team for more thorough review.
In a comment on the Trello card, the writer will appropriately fill out the Finished Content Template based on the content format used.
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Example: Complete - April 1/2 |
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When submitting an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Articles Only Example: Complete - April 2/2 Articles Only |
Once the writer has filled out the Finished Content Template, they’ll click the “Save” button to post the completed piece in a comment on the card. Repeat this process for all requested pieces for that month. When all requested pieces have been posted to the card, the writer will click the QA button corresponding to their name on the right-hand menu in the card. This will send the card to the Content QA Board.
Recording Information
After submitting content to QA, the writers must fill out relevant record-keeping documents and spreadsheets.
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The Content History Sheet in each client sheet is designed to keep an inventory of all content that has been written for one client by the content writers. Each completed piece must be entered into the sheet with the following information:
For new clients, if not already linked, all writers must also provide the link to the Google Drive folder in cell “G2” and the link to the Trello card in cell “G3.” |
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Daily work is tracked using the Content Monthly Trackers. Writers much indicate the number of each content formats they completed and add to the total word count for the day. For more information, check the Content Monthly Trackers Guide (coming soon). |
DS SEO Content Resources
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Content Monthly Trackers (Google Drive Folder)
The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
The Difference Between Pagefooters and Blog Article Assignments (in development)
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