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Copy of AI for Content: Rewrites Workflow
Page Properties

Summary

We are creating a workflow and determining a toolset to more efficiently produce Blog content rewrites leveraging AI.

Target release

Sep 29, 2023

Priority

MEDIUM

Project status

In Progress

Progress

0%

Brand

DS ARI

Owner

Team


Status Note

Lance to work on AI prompt and variables.

Reina to work on Article Index reformat.

Key Dates

Jul 25, 2023 Kickoff & Initial Planning

Resources

DS Content Index: https://docs.google.com/spreadsheets/d/1wNhllIyyF7qu_C6t5FbfkJP8N_T5fxqS6MNOwUaRyuI/edit#gid=136466794

Synonyms Sheet

https://www.howtogeek.com/205086/beginner-how-to-make-windows-show-file-extensions/#how-to-show-file-extensions-in-windows-10-and-8


Expected impact

Rewrite content generation time decreased from ### to ## minutes.

Actual impact


Status Notes


Emoji :check_mark: Next Actions

Determine default prompt for rewrites.
What is included? Variables? Article data? Blog template outline.
Determine variables for content writing use
with definitions
determine where to store them (client sheets)
determine multi-location practices
Determine source article formatting with variables
Gerification of articles
keyword research workflow per article
common sense keywords
AI generated LSI keywords based on keyword prompt
Determine formatting and article data for source articles
Update Article Index to be easily sortable and filterable (example)
Consider implementing a relational database
Create prompt to generate meta-descriptions

Emoji :heart_on_fire: Ryan’s To Dos

Select a powersports customer to use for testing (Revolutions Power Sports)
Pick 5 articles from the content index and create generic versions of them. Store in this folder.
Update the synonyms sheet to align with the selected dealer.
Complete the full AI process model for 5 blogs.
Connect with the QA team to verify the quality of the blogs produced.

Emoji :question_mark: Questions

Questions

Answer

Who

When

Where (Meeting)

Can we easily chain prompts to get ti to generate LSI keywords an incorporate. It does not work well to combine LSI generation into the rewrite prompt.





Is it necessary or optimal to create a generic version of the blog content before rewriting?





On the AI Synonyms sheet: What should we do for terms where the best alternatives for that keyword aren’t variants of the term itself, but subcategories for that term? Ex. Boats: Fishing boats, aluminum boats, yachts, etc.






Decisions

Decision

Why

Who

When

Where (Meeting)











*Primary decision maker in bold.



Version

Field

Prompt

V1

Title Tag

Write a page title for this blog post in 60 characters or less. Please output within a page title tag <title></title>.

V1

Meta-Description

Write a meta description for this blog post in 150 characters or less. Please output within a description tag <description></description>.

V1

Blog

Please write a new version of this blog post using a friendly and helpful tone of 500-600 words.

Include the Primary keywords listed below.

Include Secondary keywords naturally and where relevant.

For the Primary keywords listed also generate and include LSI keywords.

Include Synonym keywords and close variants naturally where possible as well.

Creatively change format and structure using bullets and numbered lists if applicable.

Add business information including business location, business name, and phone number in appropriate fields.

Replace all generic variables with relevant business details.

Include a conclusion paragraph with CTAs to contact the business.

Include internal links where appropriate to Relevant pages(only link each page once). Do not link to other pages.

Format the post with Markdown.

V1

Primary & Secondary Keyword Lists

Generate a list of primary and secondary target keywords relating to the topic of a [topic]. These keywords will be used within an article that covers the subject of [topic subject].

Dependencies


Related Projects


Future Work




Notes

Prep

Content Index Article Updates:

  • Make each article generic with variables

  • Add primary and LSI keywords to each article

    • Primary Keywords (1-3 keywords)

    • Secondary Keywords (maybe….) (2-5 keywords)


Content Request Updates to include:

  • SEO Team to Create initial Google Doc for the content request. Will add initial information there such as Business info, Relevant products, Relevant pages, etc.

  • Business Information

    • Business name: Lance Powersports Palace

    • Phone: 555-555-5555

    • Location: Oregon City, Oregon

    • Serving: Gladstone, Happy Valley and Portland, Oregon.

  • Relevant products:

    • Polaris: ATVs, UTVs

    • Kawasaki: Dirt bikes

  • Relevant pages (for internal linking) (2-5 pages)

Re-writer workflow

Content Writing

  • Remove Primary and LSI keywords from the template that do not align with the dealers “Products we carry“.