Training Module Outline

Description

This outline lays out the basic structure of the new hire training modules. This ensures that all steps of the new hire training process are included in order to serve as a model for the training module format.

Key Team Member Approval

• 13 Feb 2023 Senior rep review/provide feedback.
• 14 Feb 2023 Katie Hill review/provide feedback.
• 15 Feb 2023 Grant Gooch and Lance Shroyer review/provide feedback.

Outline

Module: Joining the team

• Tools setup/getting access/permissions (Google Chrome, Extensions, Grammarly, Passwordstate, Bonusly, ADP, RingCentral, SEOMonitor, NinjaCat, secondary Chrome profiles, CRM, Trello, VPN/Acrulix, Confluence, and Notepad++ (DS-specific))

• Meeting key people (Trainer, leadership)

Module: New Hire Setup

• Share Folders

• Welcome Email

• Setting up Outlook and Teams (signatures, etc)

• How to use our tools (Office, Google, etc)

• Remote working best practices and etiquette

• SEO news outlets (search engine land, search engine journal, moz, etc)

Module: What is SEO?

• How Google works

• Fundamentals of SEO

Module: How to Use Keywords

• Research (SEOmonitor, Keyword Planner) - How and Why

• Cannibalization

• Semantic usage

Module: On-Site Optimization

• On-page elements

  • H1s

  • Metadata

  • Header/Footer

  • Images/Banners

• Content strategy (sculpting content around keywords)

Module: Internal Link Structure

• Link structure types

• Page linking (mobile-friendly buttons)

• DS- and ARI-specific structures

  • Selecting canonical ILPs

  • GSC - how to request indexing for pages

• Module: Client Sheets

• Relevant client sheet tabs

  • Introduce client info tab, WDI tab, content history tab

Module: Trello Process

• Content Staging board

• Content request process

  • Fill out template

  • Reference content history tab

  • Submit to appropriate Trello columns

• QA board

  • Fulfilling QA corrections

• YouTube board

  • Requesting YT focuses

Module: Campaign Plan Creation

• Formulating 7-month plan

• Evaluating client priorities

• Referencing inventory sizes

• Keywords/search interest

• Seasonal/regional/historical search trends

Module: Campaign Plan Maintenance

• Client requests/updates

• Identifying topics for 7th month

• Identifying related content topics (blogs)

Module: First Month Optimization

• First Month Client Guide

• First Month Client Work

  • FTP navigation (DS-specific)

• First Month Trello Board (check set up)

Module: Data Analysis

• Tools (GA, GSC, GTM, Yext , SEOmonitor (SEOmon - analyzing keyword data)

• Using data to formulate campaign plans and strategize optimization

Module: Reporting

• NinjaCat Introduction

• What metrics are included in the reports?

• Formatting the client sheet (WDI tab)

• Client call overview