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  • Create a repository for commonly asked questions related to SEO. Questions to the SEO team, to AMs from customers, etc.

  • Create a system for intaking new FAQ requests, creating them, and sharing them back out with other teams. Should be as simple as possible.

Reporting

 What key definitions for terms include in reporting?

Impressions -

Clicks -

Leads - These include website form leads as well as click to call, and other inte