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The content produced for the ARI SEO Team is slightly different than that produced for the Dealer Spike SEO Team. On this page you'll find a breakdown of responsibilities, as well as the tools, documents, and resources needed to fulfill ARI content requests.

Custom Page Content

DS Operations Specialist

Once the DS Operations Specialist receives information from the Account Manager about a client who will be receiving content for the first time, they must:

  • Fill out the Dealer Info portion of a new Trello card (if one does not already exist) on the ARI Content Board

  • They must then move the new card to the Waiting Until 2nd Month column

ARI SEO Specialist

In order to submit an ARI content request, the ARI SEO Specialist must:

  • Select the keyword focus that will drive the content request(s) for the month
  • Copy and paste into a comment on the client's card the Custom Page Content Request Template, provided in the Templates column on the ARI Content Board
  • Fill out the relevant portions of the template, including anything marked "mandatory" 
  • If an assignment card is returned to the ARI SEO Specialist via the Rep Fix column, they must complete all required changes, then resubmit their content request to the appropriate monthly request column

ARI Content Writer

  • Navigate to the ARI Content Board on Trello
  • Choose a content assignment request according to priority:
    1. High Priority labels (Must be completed within 24 hours)
    2. Essentials Requests must be completed by the end of the month and should be addressed first during the month
    3. Previous Month Backlog (or the earliest monthly request column)
  • Screen the completed content request template for any issues
    • If changes are needed, kickback to the ARI SEO Specialist via the Rep Fix column, tagging them in a new comment with the required updates on the Trello card
  • Navigate to and open the appropriate client's content folder on Google Drive
  • Create the new document inside the client's folder
  • Follow the appropriate naming conventions to correctly title the document
  • Begin the writing process, noting:
    • Target audience (demographic)
    • SEO Best Practices
    • Primary keyword focus
    • Primary target location
    • Geographical relevance 
    • Styling choices
    • Product and manufacturer relevance
    • Spelling and grammar
  • Once the document has been written, the ARI Content Writer will perform first line QA, scanning for typos and errors
  • Once the document is complete, the ARI Content Writer will correctly fill out the Finished Content Template and comment the completed template on the Trello card
  • Submit the completed ARI content request card to QA using the appropriate monthly QA column
    • If any card is returned by QA, the Content Writer will make any required changes
    • The QA Specialist will let the Content Writer know if they need to resubmit to QA or move the card along to publication
  • The ARI Content Writer will then record: 
    • The finished content to the client's content history sheet in their respective client sheet on Google Drive
    • Their stats in the Content Monthly Tracker
    • If the request is an original piece, add it to the ARI Complete Re-Write Index Sheet

Essentials / Legacy Resources


Pagefooters/Articles 

DS Operations Specialist

Once the DS Operations Specialist receives information from the Account Manager about a client who will be receiving content for the first time, they must:

  • Fill out the Dealer Info. portion of a new Trello card (if one does not already exist) on the ARI Content Board

  • They must then move the new card to the Waiting Until 2nd Month column

ARI SEO Specialist

In order to submit an ARI content request, the ARI SEO Specialist must:

  • Select the keyword focus that will drive the content request(s) for the month

  • Copy and paste into a comment on the client's card the Pagefooter/Article Content Request Template, provided in the Templates column on the ARI Content Board

  • Fill out the relevant portions of the template, including anything marked "mandatory"

  • If an assignment card is returned to the ARI SEO Specialist via the Rep Fix column, they must complete all required changes, then resubmit their content request to the appropriate monthly request column

ARI Content Writer

  • Navigate to the ARI Content Board on Trello
  • Choose a content assignment request according to priority:
    • High Priority labels (Must be completed in 24 hours)
    • Essentials Requests must be completed by the end of the month and should be addressed first during the month
    • Previous Month Backlog (or the earliest monthly request column)
  • Screen the completed content request template for any issues
    • If changes are needed, kickback the card to the ARI SEO Specialist or Juniper via the Rep Fix column, if necessary tag both the Juniper and ARI SEO Specialist in a comment on the card
  • Navigate to and open the appropriate client's content folder on Google Drive
  • Create the new document inside the client's folder
  • Follow the appropriate naming conventions to correctly title the document
  • Begin the writing process, noting:
    • Target audience (demographic)
    • SEO Best Practices
    • Primary keyword focus
    • Primary target location
    • Geographical relevance 
    • Styling choices (loose AP style)
    • Product and Manufacturer relevance
    • Spelling and grammar
  • Once the document has been written, the ARI Content Writer will perform first line QA, scanning for typos and errors
  • Once the document is complete, the ARI Content Writer will correctly fill out the Finished Content Template and comment the completed template on the Trello card, tagging the ARI SEO Specialist only if they need to provide additional information
  • Add a link to completed content piece in the same comment
  • Submit the completed ARI content request card to QA using the appropriate monthly QA column
    • If any card is returned by QA, the Content Writer will make any required changes
    • The QA Specialist will let the Content Writer know if they need to resubmit to QA or move the card along, though it's rare that this happens
  • The ARI Content Writer will then record: 
    • The finished content to the client's content history sheet in their respective client sheet on Google Drive
    • Their stats in the Content Monthly Tracker
    • If the request is an original piece, add it to the ARI Complete Re-Write Index Sheet


ARI Gold / Platinum Content Resources


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