RV Shopper Guide
- TJ VanWert
- Kayla Ingersoll
- Jenn Ouderkirk
Document status | in progress |
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Target release | 2024 / Q3 (in Alpha, moving to BETA) |
Epic Link | https://arinet.atlassian.net/jira/software/c/projects/ID/boards/608?selectedIssue=ID-6402 |
Document owner | @Jenn Ouderkirk |
Lean Canvas | |
Tech Prerequisites | Dealers with sufficient inventory to warrant helping shoppers find their perfect RV through a shopping assistant – suggestion is to offer to dealers with >100 units of inventory which is typically Gold/Platinum dealers. |
Pricing & Packaging | Silver Package = available a la carte ($149) Gold Package = pick option and a la carte ($149) Platinum Package = pick option and a la carte ($149)
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SKU | ID (xxxx) - Description (xxxx) Alias for feature enablement: shopper_guide iCC Validation: Reports, Account Features Standalone fulfillment type: IRV Service FED Setup Group with fulfillment type: IRV Ignite Website |
Additional Confluence Links |
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Quick Links
Overview
Objective
First time RV buying has continued to remain high since interest was sparked during COVID. The RV Buying Journey is a very long and can be arduous process for a new shopper because there are so many different selections to narrow choices from. This tool aids a shopper in finding their perfect RV by asking them questions about how they want to use their RV rather than having to pick through filters. The tool also provides them with content to help them if they’re not sure. This helps shoppers move through the research phase faster and become an interested shopper based on their qualified product interests.
While this tool does not currently provide direct leads for clients, (no form pops up at the end of the shopper guide to collect user information),1. it aids the shopper in their shopping experience. Shoppers arrive at a listing page that will show them units that match the criteria they selected. From there, shoppers will inquire about a specific RV that they were able to find by using the shopper guide.
How Does it Work
The guide is added to the website and CTA’s are created to generate interest in going through the guide in dealer-selectable places on the website. The guide then walks the shopper through the questions, eliminating options as they answer various questions, and returns a list of inventory results from the dealer’s inventory that match their selected criteria.
A user will get to first select whether they want to look for Motorized or Towable products. From there they will get a series of decision tree questions that will guide a user thought an experience that will help them narrow down their selections. With these selections users have the ability to select one or more criteria that they are interested in looking at.
Success metrics
Goal | Metric |
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Technical Details
Requirements
Requirement | User Story | Importance | Task | Notes |
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HIGH |
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User interaction and design
Towable Shopper Guide Experience
Motorized Shopper Guide Experience
Open Questions
Question | Answer | Date Answered |
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Can a dealer add or remove any steps in the process? | No, there is currently no customization when it comes to the questions or selections. |
Additional Details
Out of Scope
Dealers don’t have the ability to customize their own questions or selections within the questions.
Future Requests
Request Details | Suggestion Form Link | Date Requested |
|---|---|---|
| Product Request per normal product launch - Jira link: (insert link) | TBD |
| Product Request per normal product launch - Jira link: (insert link) | TBD |
| Legal feedback per GTM launch meetings - Jira link: (insert link) | July 2024 |
| Product Request per normal product launch - Jira link: (https://arinet.atlassian.net/browse/LAT-820 ) | 8/9/2024 |
Setup/Enable
Instructions
To Enable: Salesforce CPQ/Order process for adding to customer’s bundle and/or inclusion with new dealer bundle - this will show entitlement and when applied to dealer account should trigger feature enablement in iCC for configuration.
Salesforce fulfillment request will be auto-created for the FED team to configure the Shopper Guide for display on the dealer's website.
(FED) See wiki article on Implementing Shoppers Guide.
CS team to verify functionality with dealer & communicate as well as addition to billing if applicable.
Terminate/Disable
Instructions
To Disable: Salesforce CPQ/Order process removing from customer’s bundle.
Salesforce fulfillment teardown request will be auto-created for the FED team to verify onsite removal/styling updates.
(FED) CMS Removal
Remove Shopper Guide links from dealer's website
Remove Shopper Guide page from the CMS
Request redirect to where ever the client wants the page to be redirected to
CS team to verify removed from client's billing/picks if applicable.
Product Support
Pricing & Packaging Notes