{"type":"doc","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"To create the dealer’s automated emails, we have to now work within the Dealer Control Panel (","type":"text"},{"text":"https://localwebdominator.com/Login.aspx","type":"text","marks":[{"type":"link","attrs":{"href":"https://localwebdominator.com/Login.aspx","__confluenceMetadata":null}}]},{"text":"). Before setting up the email content, please verify the respective ","type":"text"},{"text":"package level","type":"text","marks":[{"type":"link","attrs":{"href":"https://arinet.atlassian.net/wiki/spaces/DMSRV/pages/5778309134","__confluenceMetadata":null}},{"type":"strong"}]},{"text":" for the dealer. This will determine the emails that will be activated for that dealer’s service. 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Any changes made after this time will reflect the following day.","type":"text","marks":[{"type":"em"},{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you would like to disable this functionality at any time, please feel free to get in touch with us directly.","type":"text"}]}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"We understand how important this process is and appreciate your patience. If you have any questions or concerns, please don’t hesitate to let us know.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Inventory Retargeting or Email Retargeting (All Package Levels)","type":"text"}]},{"type":"mediaSingle","attrs":{"width":770,"layout":"wide","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"0b4238a6-b9ea-4b07-852e-1cce94c2c840","alt":"","collection":"contentId-5777522763","height":233,"occurrenceKey":null,"width":468,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"From the Firestorm Email Dashboard, click ","type":"text"},{"text":"Email Retargeting Setup","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"All information is prepopulated. Verify","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Remarketing Email Delay (minutes) is set to ","type":"text"},{"text":"180","type":"text","marks":[{"type":"strong"}]},{"text":" (this can be adjusted per dealer request)","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Remarketing Expirey (days) is set to ","type":"text"},{"text":"7","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Max Vehicles to Include is set to ","type":"text"},{"text":"5","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"From Name and From email are correct","type":"text"}]}]}]}]}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"1bb141fb-1ee2-428c-93e1-ede8afca70aa","alt":"image-20250306-032423.png","collection":"contentId-5777522763","height":757,"occurrenceKey":null,"width":1008,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"For improved open rates, be creative with the Subject and Preview Text","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Re-engagement Sequence (All Package Levels)","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"This sequence works to pull Inactive customers back into the Active list. This email type should remain simple to guarantee delivery.","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"From the Automated Emails screen, click ","type":"text"},{"text":"Re-engagement Strategy.","type":"text","marks":[{"type":"strong"}]}]}]}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"e3d81ca4-c4ac-4d74-bee6-0548635ba81d","alt":"image-20250306-032611.png","collection":"contentId-5777522763","height":560,"occurrenceKey":null,"width":1053,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"orderedList","attrs":{"order":2},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Click on the HTML tab to replace the existing HTML code with the following:","type":"text"}]}]}]},{"type":"codeBlock","attrs":{"language":null,"uniqueId":null},"content":[{"text":"\n \n \n \n\n\n

\n \n \n \n \n \n \n \n \n \n \n \n \n

[FirstName],

It's Been a While...

We hope you’ve been doing well! It’s been a while since we last connected, and we’re here to make sure you have everything you need to fuel your next adventure.\n
\n
As one of our valued customers, your satisfaction is our top priority. We’d love to hear about your current goals, interests, or any challenges you’re facing so we can help tailor the perfect solution for you.
\n
Discover what’s new:Explore our latest offerings and exclusive deals designed to inspire and equip you for whatever’s next on your journey.\n
\n
\n \n

\n \n \n \n \n \n

\n \n \n \n \n

\n Shop Inventory\n Explore Services

\n
\n
\n Not seeing exactly what you need? No problem – we’re here to help! Simply reply to this email, and one of our team members will work with you to find exactly what you’re looking for.\n
\n
\n If you'd like to stay updated with our latest news, deals, and other updates, please check out our Facebook page.\n
\n
We’re excited to help you take the next step in your adventure. Don’t hesitate to reach out – we’d love to hear from you!

Let’s create something amazing together!

\n [DealerName]
\n [Address]
\n [Phone]

","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"7e6821af-01d8-4f02-8c62-fb05f3d1e7e6","alt":"image-20250318-165642.png","collection":"contentId-5777522763","height":1068,"occurrenceKey":null,"width":1311,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Ensure to link the buttons on the re-engagement strategy to the respective pages on the dealer’s website. ","type":"text"},{"text":"DO NOT LEAVE THEM BLANK","type":"text","marks":[{"type":"em"},{"type":"strong"},{"type":"textColor","attrs":{"color":"#ff5630"}}]},{"text":".","type":"text"}]}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If the dealer deactivates this, we must inform them that list health will be impacted.","type":"text"}]}]},{"type":"heading","attrs":{"level":2,"localId":null},"content":[{"text":"Retargeting Sequences","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"The following retargeting sequences are within the","type":"text"},{"text":" Automated Email Marketing","type":"text","marks":[{"type":"strong"}]},{"text":" account in Dealer CP. We should copy the relevant templates. ","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open the ","type":"text"},{"text":"Automated Email Marketing","type":"text","marks":[{"type":"strong"}]},{"text":" account","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Navigate to ","type":"text"},{"text":"Automated Sequences","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Copy the different emails (based on their industry) over to the account under set-up by clicking on ","type":"text"},{"text":"Copy ","type":"text","marks":[{"type":"strong"}]},{"text":"next to the email you want to copy","type":"text"}]}]}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"21492ee2-80cd-4e88-a5b9-b3e3cd9d2054","alt":"image-20250306-033815.png","collection":"contentId-5777522763","height":1133,"occurrenceKey":null,"width":1293,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"6d704163-365e-4d27-8ad2-040ade6f5c6e","alt":"image-20250306-034025.png","collection":"contentId-5777522763","height":321,"occurrenceKey":null,"width":865,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Once you copy the individual emails over, ensure that you update the FROM Name and FROM Email to the one provided by the dealer. Additionally, remove the “COPY -” text from the ","type":"text"},{"text":"Email Name ","type":"text","marks":[{"type":"strong"}]},{"text":"field so it doesn’t appear in reporting.","type":"text"}]}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"To see how the email would display within a customer’s inbox or via the online preview, click on the ","type":"text"},{"text":"SEND TEST EMAIL","type":"text","marks":[{"type":"strong"}]},{"text":" button at the bottom of the screen.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Dealer Value Email (Gold & Platinum)","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"bdb5ba2c-f5d7-461e-ba41-b8c13aca33c3","alt":"image-20250306-034907.png","collection":"contentId-5777522763","height":1103,"occurrenceKey":null,"width":947,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"error","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Double-check that the content matches the dealer’s industry. Ensure ALL links are pointing to the dealership website.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Sales Retargeting Email (Gold & Platinum)","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"98707deb-2066-474c-895c-6a5f0376a583","alt":"image-20250306-035826.png","collection":"contentId-5777522763","height":909,"occurrenceKey":null,"width":915,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"error","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Double-check that the content matches the dealer’s industry. Ensure ALL links are pointing to the dealership website.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Service Retargeting Email (DS/ARI ONLY - Gold & Platinum)","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"af5e7413-e2c0-4b6a-afe9-9c463f8cdbc0","alt":"image-20250306-035741.png","collection":"contentId-5777522763","height":900,"occurrenceKey":null,"width":915,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"error","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Double-check that the content matches the dealer’s industry. Ensure ALL links are pointing to the dealership website.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Parts, Gear & Accessories Retargeting Email (DS/ARI ONLY - Gold & Platinum)","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"7cd25d39-a5bf-421d-96d0-9b1841d368a3","alt":"image-20250306-035257.png","collection":"contentId-5777522763","height":908,"occurrenceKey":null,"width":935,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"error","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Double-check that the content matches the dealer’s industry. Ensure ALL links are pointing to the dealership website.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Service & Parts Retargeting Email (IRV ONLY - Gold & Platinum)","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"82431433-9edb-4045-a11a-d8c56d42412e","alt":"image-20250306-035918.png","collection":"contentId-5777522763","height":1016,"occurrenceKey":null,"width":769,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"error","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Double-check that the content matches the dealer’s industry. Ensure that ALL links are pointing to the dealership website.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Setting Up Keywords and Assigning Department Emails in the Business Information Section","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"For our retargeting sequences to start going out, we need to determine what parameters would trigger each retargeting sequence to send. URL keywords are how our tracking script determines what email goes out to which customer.","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open ","type":"text"},{"text":"Business Information","type":"text","marks":[{"type":"strong"}]}]}]}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"396bc59c-dacf-4ded-a47e-b5a601ef5e70","alt":"image-20250306-040437.png","collection":"contentId-5777522763","height":747,"occurrenceKey":null,"width":1297,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"orderedList","attrs":{"order":2},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open ","type":"text"},{"text":"Depts","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Verify that the following ","type":"text"},{"text":"Departments ","type":"text","marks":[{"type":"strong"}]},{"text":"exist","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sales","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Service*","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Parts and Accessories*","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Parts & Service** ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Dealer Value Email","type":"text"}]}]}]}]}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"*DS/ARI Only","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"***IRV Only (replaces the individual Service & Parts and Accessories departments","type":"text"}]}]},{"type":"orderedList","attrs":{"order":4},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Connect the respective Retargeting Email to the corresponding department","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Add URL keywords to the corresponding Department that SHOULD send a retargeting email based on that action (eg. the Service Department will want to sent out a Service Retargeting Email when a customer visits a service related page. If the dealer has a service section on their website (dealer.com/services), we want to grab a keyword from that URL that won’t overlap with another department. ","type":"text"}]}]}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"c5ec1a49-fa55-4dc0-9617-e3d804453b0d","alt":"image-20250306-041004.png","collection":"contentId-5777522763","height":871,"occurrenceKey":null,"width":1295,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Archived - Please do not use.","type":"text","marks":[{"type":"em"}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Common Department Keywords","type":"text","marks":[{"type":"link","attrs":{"href":"https://arinet-my.sharepoint.com/:w:/r/personal/gabriel_nah_leadventure_com/_layouts/15/Doc.aspx?sourcedoc=%7B49DA4409-520C-40AA-BD4E-C1175078D6BC%7D&file=Common%20Department%20Keywords.docx&action=default&mobileredirect=true","__confluenceMetadata":null}}]}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you’ve successfully connected the right emails, your Automated Sequence screen should remove the option to delete the linked emails. ","type":"text"}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"68fe786f-3518-4317-a88b-8366e56e8989","alt":"image-20250306-041214.png","collection":"contentId-5777522763","height":577,"occurrenceKey":null,"width":1305,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"heading","attrs":{"level":2,"localId":null},"content":[{"text":"Custom Newsletter (Platinum Accounts ONLY) ","type":"text"}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"While Platinum is the only package that includes monthly custom newsletters, Gold and Silver clients can request it as an ADD-ON. This comes at an extra cost.","type":"text"}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Since newsletters are customized to align with the dealer’s in-house efforts, we want to reach out to the dealer every month to request content for the customer’s email. This email will be sent out to the dealer’s entire mailing list and will also serve to power the various retargeting emails.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Aim to reach out to 25% of your assigned dealers at the beginning of each week. You can use the following word-track to set the dealer’s expectations around turnaround times.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Hello,","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"I hope you’re well. I’m starting this month's newsletter and plan to finish it by the end of the week. Please let me know the dealership's focus for this month and any content you’d like included, such as updates, promos, events, and featured units (with links/stock numbers).","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Please note that our turnaround time for completing the newsletter is three days, but I'll aim to get it completed as soon as possible. After you approve the final draft, we’ll need 12-24 hours for QA review.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If no content is provided, I’ll draft the newsletter using your website and social media content. You’ll receive a preview and a deadline for any revisions.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Please share your preferences or let me know if you prefer using on-site/social media content. I look forward to hearing from you!","type":"text"}]}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"There are various options available if you want to create custom emails. To get started:","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open the right dealer’s account","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open ","type":"text"},{"text":"Automated Email Marketing","type":"text","marks":[{"type":"strong"}]}]}]}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"4fbbcb3c-1bfc-4c4f-8914-7369e2f0e981","alt":"image-20250306-043746.png","collection":"contentId-5777522763","height":736,"occurrenceKey":null,"width":1327,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"mediaSingle","attrs":{"width":760,"layout":"center","widthType":"pixel"},"content":[{"type":"media","attrs":{"type":"file","id":"b4e766cd-ae36-4e8c-8211-8b53e2fbd2ec","alt":"image-20250306-043823.png","collection":"contentId-5777522763","height":556,"occurrenceKey":null,"width":1300,"__contextId":null,"__displayType":null,"__external":false,"__fileMimeType":null,"__fileName":null,"__fileSize":null,"__mediaTraceId":null,"url":null}}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Here, you’ll get the following options:","type":"text"}]},{"type":"table","attrs":{"displayMode":null,"isNumberColumnEnabled":false,"layout":"default","localId":"04c2d0fd-7afb-45cb-b37b-beed07c58ea2","width":760,"__autoSize":false},"content":[{"type":"tableRow","content":[{"type":"tableHeader","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Custom Email Type","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"tableHeader","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Description","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"tableHeader","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Best Use","type":"text","marks":[{"type":"strong"}]}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Themed Templates","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Allows you to use a drag-and-drop email builder with a selection of pre-designed templates. Offers minimal customization","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"For quick, themed, seasonal emails with reduced need for design and customization.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Header Only Email","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Creates an email with just a hard-coded header image. Offers more customization.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"For quick and short emails that feel more personalized.","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Blank Email","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"It provides you with a blank canvas on which to design your email. It offers complete customization and requires basic HTML/CSS knowledge.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"background":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"For complex, custom-designed emails.","type":"text"}]}]}]}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you will be using the Blank Email option, please ensure you follow email-approved CSS rules.","type":"text"}]}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"heading","attrs":{"level":2,"localId":null},"content":[{"text":"Setting the Service Live","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"When setting a dealer’s service live, please ensure that you’ve gotten approval from the dealer.","type":"text"}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"For unresponsive dealers, ensure that we’ve provided them with a clear summary of their service and provide them with a deadline for changes before setting their account live. ","type":"text"}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Please send the following wordtrack to the dealer, based on the circumstances:","type":"text"}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Silver Dealers","type":"text"}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Hello, ","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"I appreciate your help during the setup process. I'm glad to inform you that your Automated Email Marketing is now activated, and your first Featured Inventory Email will go out on ","type":"text"},{"text":"[Date and Time]","type":"text","marks":[{"type":"strong"}]},{"text":". This email will be sent out ","type":"text"},{"text":"[weekly/bi-weekly/monthly]","type":"text","marks":[{"type":"strong"}]},{"text":" on the same day and time.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"In addition to this, the inventory retargeting emails are active and will be sent out accordingly.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you would like to improve your AEM's service, please feel free to send any supplemental customer lists you may collect. Thank you for trusting us to meet your email marketing needs. If you have any questions, concerns, or changes, please get in touch with me anytime.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Warm Regards,","type":"text"}]}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Please replace the placeholder with the relevant details.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Gold/Platinum Dealers","type":"text"}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Hello,","type":"text"}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Thank you for your assistance during the setup of your service. I'm happy to inform you that your Automated Email Marketing (AEM) service is now active. Your first Featured Inventory Email is scheduled for","type":"text"},{"text":" [Date and Time] ","type":"text","marks":[{"type":"strong"}]},{"text":"and will be sent ","type":"text"},{"text":"[weekly/bi-weekly/monthly]","type":"text","marks":[{"type":"strong"}]},{"text":" at the same time.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Below is an overview of your email campaigns:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Featured Inventory Email:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sent regularly to your entire mailing list.","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Inventory Retargeting:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sent 3 hours after a customer’s session if they browsed your inventory. It highlights the five most recently viewed items.","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sales Retargeting:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sent 3 days after a customer visits a sales-related page.","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Parts Retargeting:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sent 3 days after a customer visits a parts-related page.","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Service Retargeting:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Sent 3 days after a customer visits a service-related page.","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Dealer Value Email:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"This is a catch-all remarketing email sent 3 days after a session for customers who don’t trigger any of the above emails.","type":"text"}]}]}]}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Additionally, your unit alert features have been activated. Please feel free to reach out if you collect any supplemental customer lists that you'd like to add to the mailing list or if you have any questions or changes.","type":"text"}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Best regards,","type":"text"}]}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Verify the validity of the email before sending. Ensure it’s customized to the dealer and only what’s included in their package.","type":"text"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"For Non-Responsive Dealers","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If a dealer has not replied to any outreach attempt, and CS and Sales has not been able to successfully get a response, we have the option to send a deadline as long as the set-up meets the following criteria:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"No responses from the dealer contact","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"CS/Sales has attempted outreach","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Dealer’s service is a package inclusion","type":"text"}]}]}]},{"type":"paragraph","attrs":{"localId":null}}],"version":1}

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