Summary | We are creating a workflow and determining a toolset to more efficiently produce Blog content rewrites leveraging AI. |
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Target release | Nov 30, 2023 |
Priority | MEDIUM |
Project status | In Progress |
Progress | 40% |
Brand | DS ARI |
Owner | @Reina Underwood @Lance Shroyer |
Team | |
Status Note | Oct 11, 2023 In progress with Lance and Reina. Have selected Frase as the move forward tool for content writing with AI. Working with Frase and Legal team to finalize paperwork and contract. Working with Alexa on tool usage and best practices for different types of content pieces. |
Key Dates | Jul 25, 2023 Kickoff & Initial Planning |
Resources | DS Content Index: https://docs.google.com/spreadsheets/d/1wNhllIyyF7qu_C6t5FbfkJP8N_T5fxqS6MNOwUaRyuI/edit#gid=136466794 |
Expected impact | Rewrite content generation time decreased from ### to ## minutes. |
Actual impact |
Status Notes
Emoji :check_mark: Next Actions
Emoji :heart_on_fire: Ryan’s To Dos
Emoji :question_mark: Questions
Questions | Answer | Who | When | Where (Meeting) |
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Can we easily chain prompts to get ti to generate LSI keywords an incorporate. It does not work well to combine LSI generation into the rewrite prompt. | ||||
Is it necessary or optimal to create a generic version of the blog content before rewriting? | ||||
On the AI Synonyms sheet: What should we do for terms where the best alternatives for that keyword aren’t variants of the term itself, but subcategories for that term? Ex. Boats: Fishing boats, aluminum boats, yachts, etc. |
Decisions
Decision | Why | Who | When | Where (Meeting) |
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*Primary decision maker in bold.
AI Prompts
Content Type | Version | Change | Prompt |
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Title Tag | V1 | Write a page title for this blog post in 60 characters or less. Please output within a page title tag <title></title>. | |
Meta-Description | V1 | Write a meta description for this blog post in 150 characters or less. Please output within a description tag <description></description>. | |
Blog | V1 | Please write a new version of this blog post using a friendly and helpful tone of 500-600 words. Include the Primary keywords listed below. Include Secondary keywords naturally and where relevant. For the Primary keywords listed also generate and include LSI keywords. Include Synonym keywords and close variants naturally where possible as well. Creatively change format and structure using bullets and numbered lists if applicable. Add business information including business location, business name, and phone number in appropriate fields. End with a conclusion paragraph encouraging the customer to call or visit the business. Include internal links where appropriate to Relevant pages(only link each page once). Do not link to other pages. Format the post with Markdown. | |
Primary & Secondary Keyword Lists | V1 | Generate a list of primary and secondary target keywords relating to the topic of a [topic]. These keywords will be used within an article that covers the subject of [topic subject]. | |
Generifying Content for Prompts | V1 | Generify this article by removing any mention of business name, locations, phone number, or other PII and replace them with the following variables: [Business Name] [Phone Number] [Location] | |
Blog | V2 | Ran the previous prompt through Open AI and requested it to generate a prompt that AI can better understand. | Compose an engaging, 500-600 word blog post rewrite using a conversational, helpful tone. Ensure to:
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Blog | V3 | Compose an engaging, 500-600 word blog post rewrite using a conversational, helpful tone. Ensure to: Use completely different phrasing, change the sequence of information, and introduce new analogies or examples. Seamlessly incorporate the given Primary and Secondary keywords. Generate and insert relevant LSI keywords, based on the Primary keywords. Use Synonym keywords and similar phrases naturally within the content. Rearrange the content format where suitable, using bullet points or numbered lists. Incorporate the business's name, location, and contact information in relevant areas of the post. Conclude the blog with an attractive summary encouraging the readers to get in touch with the business. Integrate internal links judiciously to important pages(restrict to single link per page). Do not insert links diverting to other websites. Apply Markdown formatting to the blog post. Generate a succinct meta description (<150 characters) enclosed in a <description></description> tag. Write a brief, compelling page title (<60 characters) in a <title></title> tag. | |
Blog | V4 | Reworded the first sentence to not include templated blog context. Produces more unique content but it is less aligned with current SEO content formatting. | Compose a comprehensive 500-600 word blog on the subject of [subject] using a conversational, helpful tone. Ensure to: Use completely different phrasing, change the sequence of information, and introduce new analogies or examples. Seamlessly incorporate the given Primary and Secondary keywords. Generate and insert relevant LSI keywords, based on the Primary keywords. Use Synonym keywords and similar phrases naturally within the content. Rearrange the content format where suitable, using bullet points or numbered lists. Incorporate the business's name, location, and contact information in relevant areas of the post. Conclude the blog with an attractive summary encouraging the readers to get in touch with the business. Integrate internal links judiciously to important pages(restrict to single link per page). Do not insert links diverting to other websites. Apply Markdown formatting to the blog post. Generate a succinct meta description (<150 characters) enclosed in a <description></description> tag. Write a brief, compelling page title (<60 characters) in a <title></title> tag. |
AI Behaviors / Tones
Content Type | Version | Changes | Tone |
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Blog | V1 | You are an SEO copywriter with years of experience with powersports and recreational vehicles. | |
Dependencies
Related Projects
Future Work
Notes
Prep
Content Index Article Updates:
Make each article generic with variables
Add primary and LSI keywords to each article
Primary Keywords (1-3 keywords)
Secondary Keywords (maybe….) (2-5 keywords)
Content Request Updates to include:
SEO Team to Create initial Google Doc for the content request. Will add initial information there such as Business info, Relevant products, Relevant pages, etc.
Business Information
Business name: Lance Powersports Palace
Phone: 555-555-5555
Location: Oregon City, Oregon
Serving: Gladstone, Happy Valley and Portland, Oregon.
Relevant products:
Polaris: ATVs, UTVs
Kawasaki: Dirt bikes
Relevant pages (for internal linking) (2-5 pages)
Aug 2, 2023
Add step for grammar spell checking pass.
Create document that is outline for the generified pages and steps for creating them
Edit down relevant products
Re-writer workflow
Content Writing
Remove Primary and LSI keywords from the template that do not align with the dealers “Products we carry“.
Frase
Pricing
on pricing page
do not need for the qa, or posting teams, can get editing access for free
Training
can book duncan for a training sessions
Workflow brief, writer, editor, publisher
folders and statuses
can restrict folders to certain users
Brief templates
links issue - send into support
integrations - google sheets?