{"type":"doc","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"This SOP is a work in progress. If you notice anything that is out of date, could be more clear, or could be more efficient please update the SOP or add a comment to start a conversation.","type":"text","marks":[{"type":"em"}]}]},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"Purpose:","type":"text","marks":[{"type":"strong"}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"The purpose of this document is to learn how to create quality SEO content for the search results page (SRP) optimization portion of your monthly tasks. You will learn how to find the monthly focus, successfully complete the work, and check to ensure it adheres to best practices, then record that it has been completed. 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","type":"text"}]}]},{"type":"paragraph","attrs":{"localId":null}},{"type":"expand","attrs":{"title":"Step 1: Picking a Client","__expanded":true},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"In this step, you will pick a client whose on-site work for the month has not been completed yet. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Navigate to your section of the Monthly Sheet. 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","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open the client’s website.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"The client websites are hyperlinked in Column B on both Monthly Sheets. ","type":"text"}]}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Open the client sheet. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"The URLs for Client Sheets are linked in Column C on both Monthly Sheets.","type":"text"}]}]}]}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":3,"localId":null},"content":[{"text":"*This is the ","type":"text","marks":[{"type":"strong"}]},{"type":"emoji","attrs":{"shortName":":Dealer_Spike:","id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:"}},{"text":" Monthly Sheet.","type":"text","marks":[{"type":"strong"}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"The ","type":"text"},{"type":"emoji","attrs":{"shortName":":ARI:","id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:"}},{"text":" Monthly Sheet looks the same, the only difference is the columns are not aligned with this DS example. 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","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"In order to check to see if a page already exists on a website, navigate to Google Search Console in one of the shared SEO Google Chrome Profiles.","type":"text"}]},{"type":"panel","attrs":{"panelType":"info","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you are not logged into one of the shared Chrome Profiles, navigate ","type":"text"},{"text":"here","type":"text","marks":[{"type":"link","attrs":{"href":"https://arinet.atlassian.net/wiki/spaces/DMSRV/pages/4374593577/Chrome+Profiles+and+Extensions+Setup?src=search","__confluenceMetadata":null}}]},{"text":" and follow the directions to gain access. 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","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"You can use the ","type":"text"},{"text":"Spotibo tool","type":"text","marks":[{"type":"link","attrs":{"href":"https://blog.spotibo.com/serp-preview-tool/","__confluenceMetadata":null}}]},{"text":" to measure the characters; just ","type":"text"},{"text":"ignore ","type":"text","marks":[{"type":"em"},{"type":"strong"}]},{"text":"Spotibo’s comments and use it as a ","type":"text"},{"text":"measuring tool only","type":"text","marks":[{"type":"strong"}]},{"text":".","type":"text"}]},{"type":"panel","attrs":{"panelType":"custom","panelIcon":":green_star:","panelIconId":"atlassian-green_star","panelIconText":":green_star:","panelColor":"#E6FCFF"},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"strong"},{"type":"textColor","attrs":{"color":"#36b37e"}}]},{"text":"(You can find ","type":"text"},{"text":"more examples","type":"text","marks":[{"type":"em"},{"type":"strong"}]},{"text":" in the ","type":"text"},{"text":"On-Site Optimization Best Practices Guide","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/document/d/1uvOJ4jG-y5FQw2pm6-uujJOfW8igHgoX20ixn3Jk8i8/edit","__confluenceMetadata":null}}]},{"text":") ","type":"text"}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"You’ve never experienced winter thrills like you will on a snowmobile. 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Start browsing walking aids for sale at Pappy’s Medical in Pickle Lake, ON!","type":"text"}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":2,"localId":null},"content":[{"type":"emoji","attrs":{"shortName":":Dealer_Spike:","id":"350c393f-b9dd-4df8-a6b7-2d0a95ae95d1","text":":Dealer_Spike:"}},{"text":" Dealer Spike:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Write out your Meta Description.","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"warning","panelIcon":null,"panelIconId":null,"panelIconText":null,"panelColor":null},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Run it through ","type":"text"},{"text":"Grammarly","type":"text","marks":[{"type":"strong"}]},{"text":", then run it through ","type":"text"},{"text":"Spotibo","type":"text","marks":[{"type":"link","attrs":{"href":"https://blog.spotibo.com/serp-preview-tool/","__confluenceMetadata":null}},{"type":"strong"}]},{"text":" ","type":"text","marks":[{"type":"strong"}]},{"text":"to check the character count","type":"text"},{"text":". ","type":"text","marks":[{"type":"strong"}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Check any Manufacturers/Models in the ","type":"text"},{"text":"Trademark Guide","type":"text","marks":[{"type":"link","attrs":{"href":"https://docs.google.com/spreadsheets/d/1CaEd_IckwISoL6o41yTAe1hlGUT4TCDrj-st4TBdlQw/edit?pli=1#gid=1710541299","__confluenceMetadata":null}}]},{"text":". ","type":"text"}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"You will edit the Meta Description in the same place as the Title Tag via the ","type":"text"},{"text":"Inline Editor","type":"text","marks":[{"type":"em"},{"type":"strong"}]},{"text":". ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Click the ","type":"text"},{"text":"","type":"text","marks":[{"type":"strong"}]},{"text":" icon on the Inline Editor. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"The top box is for the Title Tag. The ","type":"text"},{"text":"middle box ","type":"text","marks":[{"type":"strong"}]},{"text":"is for the Meta Description. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Delete","type":"text","marks":[{"type":"strong"}]},{"text":" the existing content in that box and ","type":"text"},{"text":"paste","type":"text","marks":[{"type":"strong"}]},{"text":" in the Meta Description you have written. 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\n","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you only need ","type":"text"},{"text":"one or two","type":"text","marks":[{"type":"strong"}]},{"text":" internal links, you can","type":"text"},{"text":" delete lines 4-6","type":"text","marks":[{"type":"strong"}]},{"text":". If you need more, ","type":"text"},{"text":"copy + paste them","type":"text","marks":[{"type":"strong"}]},{"text":" ","type":"text"},{"text":"above line 7","type":"text","marks":[{"type":"strong"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"In the first \"____\", this is where the href part of your URL goes. 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","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"In the second \"____\", is where the label of the button goes. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Remove","type":"text","marks":[{"type":"strong"}]},{"text":" the ____ and ","type":"text"},{"text":"paste ","type":"text","marks":[{"type":"strong"}]},{"text":"the button name ","type":"text"},{"text":"in between","type":"text","marks":[{"type":"strong"}]},{"text":" the ><. 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","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"You can also double-check the buttons via the ","type":"text"},{"text":"Admin Panel","type":"text","marks":[{"type":"em"},{"type":"strong"}]},{"text":". ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Start at the top of this list to find them, then check the ","type":"text"},{"text":"href ","type":"text","marks":[{"type":"strong"}]},{"text":"and ","type":"text"},{"text":"button label","type":"text","marks":[{"type":"strong"}]},{"text":" in the coding. 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","type":"text"}]}]}]},{"type":"rule"},{"type":"heading","attrs":{"level":2,"localId":null},"content":[{"type":"emoji","attrs":{"shortName":":ARI:","id":"18db2a2c-8c92-4dea-95c2-6f9d49636703","text":":ARI:"}},{"text":" ARI:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"You should still be inside the ","type":"text"},{"text":"SEO Content","type":"text","marks":[{"type":"strong"}]},{"text":" component after adding the H1, featured banner, and optimized image. Expand the component instance again for the SRP you are optimizing. ","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Underneath the image box and Image Alt Tag line, you will see a section called “","type":"text"},{"text":"Add Button","type":"text","marks":[{"type":"strong"}]},{"text":"”. 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","type":"text"}]}]}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Paste the full URL of the parent page into the Button Link Path line, then fill in the Button Label line as well with what the button should say. ","type":"text"}]}]}]},{"type":"panel","attrs":{"panelType":"custom","panelIcon":":green_star:","panelIconId":"atlassian-green_star","panelIconText":":green_star:","panelColor":"#E6FCFF"},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"strong"},{"type":"textColor","attrs":{"color":"#36b37e"}}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Polaris ATVs (URL: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/brand/Polaris%20Industries/type/ATV/usage/New","__confluenceMetadata":null}}]},{"text":") is a child page to the All ATVs page, so you must create a button labeled “All ATVs” within the Polaris ATVs component instance to link them. ","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Button Link Path: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New","__confluenceMetadata":null}}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"Button Label: All ATVs","type":"text"}]}]}]}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"After you create a button to link the parent page to the child page, you must then ","type":"text"},{"text":"expand","type":"text","marks":[{"type":"strong"}]},{"text":" the parent page component instance and ","type":"text"},{"text":"add a button","type":"text","marks":[{"type":"strong"}]},{"text":" to the new child page so that they link back and forth. 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","type":"text"}]}]},{"type":"panel","attrs":{"panelType":"custom","panelIcon":":green_star:","panelIconId":"atlassian-green_star","panelIconText":":green_star:","panelColor":"#E6FCFF"},"content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"EXAMPLE: ","type":"text","marks":[{"type":"strong"},{"type":"textColor","attrs":{"color":"#36b37e"}}]}]},{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"All ATVs (URL: ","type":"text"},{"text":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New","type":"text","marks":[{"type":"link","attrs":{"href":"https://www.powerlodgebrainerd.com/search/inventory/availability/In%20Stock/type/ATV/usage/New","__confluenceMetadata":null}}]},{"text":") is a parent page to the Polaris ATVs page, so you must create a button labeled “Polaris® ATVs” within the All ATVs component instance to link them. 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","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"You only need the URL to the page you did the work on, not the pages you attached it to via the internal link structure.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"If you worked on multiple pages, each one needs a dedicated row in the WDI Tab.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"localId":null},"content":[{"text":"At the end of the month, if there are any Content Link cells left blank, Juniper will add a filler sentence that says “Content in Progress” and the URL will be included in the next report. 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