Configure Dynamic Remarketing Campaigns/Ads - IRV/L5

Owned by Tia Robinson
Last updated: May 08, 2024
4 min read

Configuring dynamic ad campaigns in Google Ads allows you to show personalized ads to users who have previously visited your website, featuring inventory, via the vehicle detail pages, they viewed. Here's a step-by-step guide to setting up dynamic ad campaigns.

Setup Google Ads Feed

  1. Navigate to "Tools & Settings" > "Setup" > "Business data."

  2. Click on the "+" button and select “Dynamic Ad Feed” with:

    1. Business type: Custom

  3. Fill out the Name of the Feed

    1. “Dynamic Ad Feed”

  4. Source: HTTPS

    1. Go to iCC to get Source URL for this section
      (SEE NEXT SECTION FOR INSTRUCTIONS)

  5. Click Preview to verify Data

    1. Click Apply

  6. Click into your newly created Data Feed

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Get Export Source feed from iCC

  1. Navigate to "iCC” > Settings > EXPORT FEEDS

  2. Click Google Adwords-Inventory

    1. Click TRANSPORTS tab

    2. Click On “Local File” in Description Column

    3. Click PARAMETERS tab

    4. Feed URL is the Parameter Value

  3. Copy Feed URL and return to Google Ads to continue Source Feed Set-up

 

 

Setup Google Ads Schedule

  1. From the Data Feed screen click SCHEDULES

  2. Click NEW SCHEDULE

  3. Source: HTTPS

    1. Source URL: Same as Data Feed from iCC above (Note: remove https:// from this field)

    2. Frequency: Every 24 Hours

  4. Save

  5. Click UPDATE NOW

  6. Click UPLOAD HISTORY in Navigation to verify that the upload is Finished Successfully

 

 

 

Create a Dynamic Remarketing Ads

  1. Prepping the Dynamic Ads

    1. There are three dynamic ad templates for 3 different ad sizes

      1. scoreboard (728x90)

      2. banner (160x600)

      3. square (300x250)

    2. For each Ad, you will need the background image from the content team

      1. Rename the image to match the ad template

        1. square, banner, scoreboard, etc

    3. Zip each pair together and rename the file to the image file name

  2. Open the Google Drive Folder - Google Drive Folder

  3. Create a Folder for the Client with the Name

  4. Upload the Three Zip files with Ads from Above

Note: Please report any Dynamic Ad issues to the PO of the Dragons Development Team for Review

 

Create a Dynamic Remarketing Campaign

  1. Click on "Campaigns" > "+ New Campaign"

    1. “Leads” as Goal

    2. "Display" as the campaign type

    3. Hit Continue

    4. Leave business website blank

    5. Enter your campaign name “Dynamic Remarketing”

    6. Hit Continue

  2. Finalize the rest of the campaign settings

  3. Finalize Budget/Bidding Settings

 

Create an Ad Group for Dynamic Remarketing

  1. In the "Targeting" section, select "Audience Segments" and choose "Vehicle Detail Page Visitors - 90 Days"

  2. Create Dynamic Ads

    1. Select “Upload Display Ads”

    2. Upload the the dynamic files

      1. With the client’s assets

    3. In the "Dynamic ads" section, turn on "Use dynamic ads" and select your feed

    4. Repeat two more times for another set of ads

Verify

  1. Review Campaign to verify all Ads