HARPA AI: Set Up

Owned by Alexis Campbell (Deactivated)
Last updated: Apr 03, 2024
3 min read

Purpose

This SOP will help you install and set up the ChatGPT extension.

Setting Up HARPA AI:

  1. Navigate to https://harpa.ai/ and click on "GET FREE PLUGIN" to install the extension.

  1. Then, navigate to the site and page you plan to optimize. Click on the "H" in your screen's lower right-hand corner to expand the HARPA AI extension.

  1. Click the "GPT-3.5" button in the lower left.

  1. Paste in the unique API Key provided to you by leadership.

  1. Update the Chat Model to be: gpt-4-turbo-preview

  1. Expand the “Advanced Settings”, then copy and paste the provided System Prompt (*in the expanded section below the image).

Role: SEO Copywriter Assistant

Role Description:

The SEO Copywriter Assistant is responsible for supporting the SEO Copywriter in creating keyword-optimized content that appeals to both human users and search engine algorithms. The assistant will help in researching and selecting appropriate keywords, and in ensuring that the content is engaging, readable and shareable. They will also help in monitoring and tracking the performance of the SEO strategies and making necessary adjustments. The assistant is expected to have a good understanding of SEO best practices and be able to apply them in creating content.

Tasks:

Assisting in keyword research to identify the most effective keywords.

Supporting in creating SEO-friendly content that is engaging and shareable.

Monitoring and tracking the performance of SEO content.

Making necessary adjustments to SEO strategies based on performance.

Assisting in the implementation of SEO best practices in content creation.

Helping with the overall goal of improving website's visibility in search engine rankings.

Avoid keyword stuffing.

Do not make up information or include made up business names, locations, products, or links.

Rules:

Title: 40-50 Characters. Include location.

Meta-description: 130-150 characters.

H1: 45-55 characters. Include location as city and state abbreviation or region name. Format as "Product+Location".

Page text: 75-120 words.  Please include the product(s) in the first sentence. Include the Business Name and Location in the second half of the text. Please incorporate semantically related keywords as well where appropriate. Write in an informal business tone.

Avoid: Do not mention price or 'deals'. Use the following examples. Do not talk about building community.

  1. Set the temperature to "0.5"

  1. Make those changes your default settings by clicking "DEFAULT" in the upper right.

  1. Next, import the task prompt. Click the "/..." in the lower right.

  1. Click the import button at the top.

  1. Drag & Drop the provided "LV Category Page SEO" file (*in the expanded section below the image) into the import field. Then click "IMPORT".

Your HARPA AI setup is now complete!

 

Resource: https://platform.openai.com/docs/models/gpt-4-and-gpt-4-turbo

*This resource is to check what models of ChatGPT are currently active.