TDA Pixel Process

1. In the appropriate Google Chrome profile, go to Google Tag Manager.

2. Find the associated account.

3. Click on the Simpli.fi Pixel and Simpli.fi Conversion tracking pixel.

4. Add the appropriate pixel listed below.

It is important to distinguish between an ARI and a Dealer Spike account, since they are set up differently.

Dealer Spike Retargeting

<script async src='https://tag.simpli.fi/sifitag/69bcecd0-9774-0136-d5fd-06a9ed4ca31b'></script>

ARI Site Retargeting

<script async src='https://tag.simpli.fi/sifitag/a62a1ff0-0248-0137-dee1-06a9ed4ca31b'></script>

Dealer Spike Conversions

<script async src='https://tag.simpli.fi/sifitag/5ae03100-c907-0137-ec97-06a9ed4ca31b'></script>

ARI Conversions

Once pasted, your script should look similar to the above image.

5. Select Submit at the top right corner to complete the implementation of the pixel.