Welcome to the Dealer Spike MA space on Confluence! Here you'll find an overview of the complete customer journey through our department along with links to our tools, trainings, and various other department resources. Let's dive right in!

Digital Marketing Department Breakdown

(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)

Department Sheets

Insight365 (CRM)
Outlook (email)
MA Client Tracker
MA Department Logins
OEM Trademark Guidelines
Digital Marketing Graphic Design Trello Board
DigMS Content Trello Board
MA QA Trello Board
Marketing First Month Task Board (NEW) Trello
MA Pro Intake Form
MA Intake Form Response Sheet
Newsletter Request Form
Newsletter Request Responses
Seasonality/Major Holiday Calendar
Belize Tracker (needs updating)

Department Tools

ADP
Sharpspring
NinjaCat
Trello
LMS365 (MA Courses)
Must be logged into the SEO Chrome Profile first:
- Google Analytics

Department Resources/Trainings

Juniper Trims DB Showroom
Marketo Marketing Blog | Best Practices
GetResponse Blog | Marketing Tips
Email on Acid Blog | Design and Marketing Tips
Simplycast | Marketing Automation Blog
Drip Ecommerce Blog
WebEngage Blog | User Retention
Campaign Monitor Blog | Email Marketing Tips
Benchmark Blog | Marketing Tips
Outsell Blog | Automotive Marketing

MA Project Life Cycle

Refer to the table of contents below to navigate to the tool, document, or other resource you may need in order to best serve your client, wherever they may be in the MA Project Life Cycle.

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General Information

Here you'll find some broad, department wide information we'd like you to keep handy. Campaign ideas and initiatives, and Introduction to the Dealer Spike inventory verticals, and a guide to writing out messages for when you'll be out of the office, etc. You'll find all of that and more in the expandable resources section below.

Click here for General Information Resources

Form Integration
How to Write a Good OOO Message
Installing the Form Finder Script
Introduction to DS Verticals
Out Message Template
Tenets Of Good Resources

New Around Here?

One of the major setbacks the Marketing Automation team faces is a lack of new hire training. Many feel they have not been set up for success, and while some courses and readings have been outlined below, really what the team needs is a training track to make sure everyone is on the same page, understands their responsibilities, and even more, how to accomplish them. We LOVE our new hires and we NEED to set them up for success, it's the only way they'll be able to exceed expectations. The primary Q3 2020 goal should be the building of a training track to clear up any confusion and set everyone up for success!

Click here for current New Hire Resources

New Hire Courses

Sharpspring | How to Set Up a Client
Sharpspring | Creating Visual Workflows
Sharpsring | Understanding Visual Workflow Branching
Will update as LMS365 courses become available

New Hire Reading

Looking for something else? Click here to navigate back to the MA (Marketing Automation) home page on Confluence!

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