Dealer Spike (MA)

Welcome to the Dealer Spike MA space on Confluence! Here you'll find an overview of the complete customer journey through our department along with links to our tools, trainings, and various other department resources. Let's dive right in!

Digital Marketing Department Breakdown

(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)

MA Project Life Cycle

Refer to the table of contents below to navigate to the tool, document, or other resource you may need in order to best serve your client, wherever they may be in the MA Project Life Cycle.

General Information

Here you'll find some broad, department wide information we'd like you to keep handy. Campaign ideas and initiatives, and Introduction to the Dealer Spike inventory verticals, and a guide to writing out messages for when you'll be out of the office, etc. You'll find all of that and more in the expandable resources section below.

New Around Here?

One of the major setbacks the Marketing Automation team faces is a lack of new hire training. Many feel they have not been set up for success, and while some courses and readings have been outlined below, really what the team needs is a training track to make sure everyone is on the same page, understands their responsibilities, and even more, how to accomplish them. We LOVE our new hires and we NEED to set them up for success, it's the only way they'll be able to exceed expectations. The primary Q3 2020 goal should be the building of a training track to clear up any confusion and set everyone up for success!

Looking for something else? Click here to navigate back to the MA (Marketing Automation) home page on Confluence!