ARI (MA)
- Theresa Gallagher (Deactivated)
- Reina Underwood
Welcome to the ARI MA space on Confluence! Here you'll find an overview of the complete customer journey through our department along with links to our tools, trainings, and various other department resources. Let's dive right in!
Digital Marketing Department Breakdown
(Click the above link to see a breakdown of leadership roles, department breakdowns, and more for all of Digital Marketing)
Department Sheets:
Department Tools:
Department Resources:
ARI MA Project Life Cycle
Refer to the table of contents below to navigate to the tool, document, or other resource you may need in order to best serve your client, wherever they may be in the MA Project Life Cycle.
General Information
Here, you'll find some broad, department-wide information we'd like you to keep handy. Requesting a newsletter, writing a solid out of office email, and getting familiar with the Dealer Spike inventory verticals, all of this and more are covered below!
New Around Here?
One of the major setbacks the ARI Marketing Automation team faces is a lack of new hire training. Many feel they have not been set up for success, and while some courses and readings have been outlined below, really what the team needs is a training track to make sure everyone is on the same page, understands their responsibilities, and even more, how to accomplish them. We LOVE our new hires and we NEED to set them up for success, it's the only way they'll be able to exceed expectations. The primary Q3 2020 goal should be the building of a training track to clear up any confusion and set everyone up for success!
Looking for something else? Click here to navigate to the Marketing Automation (MA) home page on Confluence!